Brandwave

How popular isCarrera in search?

In August 2026, there were an estimated 370 branded searches for Carrera in New Zealand which held steady over the last 11 months. Carrera holds 0.92% estimated Share of Search among New Zealand sunglasses brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Oakley45%
  2. Ray-Ban43.4%
  3. Le Specs5.4%
  4. Quay2.8%
  5. Bolle2.4%
  6. Carrera0.92%
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Which sunglasses brands compete with Carrera?

Carrera against sunglasses brands in New Zealand, by month

Share of Search by month for Oakley, Ray-Ban, Le Specs, Quay, Bolle, Carrera. The figures are in the table below the chart.

View monthly share of search table
MonthOakleyRay-BanLe SpecsQuayBolleCarrera
Oct 202543%44.3%6.5%3.2%1.9%1%
Nov 202547.5%39.1%7%3.7%1.8%0.96%
Dec 202545.4%42%7%3%1.5%1.2%
Jan 202646.8%41.4%6.1%2.7%2%0.97%
Feb 202646%42.5%5.9%2.6%2.1%0.91%
Mar 202644.9%43.5%5.6%2.7%2.3%1%
Apr 202647%42.5%5.3%2.4%1.8%0.95%
May 202644.3%44.7%5.7%2.2%2%1.1%
Jun 202638.9%49.3%6.2%2.9%1.8%0.93%
Jul 202639.8%47.8%6.5%2.9%2.1%1%
Aug 202645%43.4%5.4%2.8%2.4%0.92%
Sep 2026——————

  1. 1.Oakley

    45%

    moved from 2nd to 1st · 18K estimated branded searches · +9.6% vs prior month · +5.3 points

  2. 2.Ray-Ban

    43.4%

    moved from 1st to 2nd · 17.4K estimated branded searches · -12.1% vs prior month · -4.4 points

  3. 3.Le Specs

    5.4%

    held 3rd · 2.2K estimated branded searches · -19% vs prior month · -1.1 points

  4. 4.Quay

    2.8%

    held 4th · 1.1K estimated branded searches · -4.2% vs prior month · 0 points

  5. 5.Bolle

    2.4%

    held 5th · 960 estimated branded searches · +12.9% vs prior month · +0.3 points

  6. 6.Carrera

    0.92%

    held 6th · 370 estimated branded searches · -11.9% vs prior month · -0.1 points

Compare search popularity between Carrera and its closest rivals

How has branded search demand for Carrera changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carrera in New Zealand held steady, from 380 to 370.
  • Across the 11 months ending August 2026, Carrera’s estimated Share of Search among sunglasses brands in New Zealand held steady, from 1% to 0.92%.

How did search popularity change for New Zealand sunglasses brands in August 2026?

  1. In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.

  2. In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.

  3. In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.

  4. Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.

How is Carrera measured?

Brandwave collects information about searches that people make online using Carrera’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • carrera glasses
  • carrera polarised
  • carrera sunglasses

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How the Brand Demand Index is measured

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