How popular isLe Specs in search?
In August 2026, there were an estimated 2.2K branded searches for Le Specs in New Zealand which is down 6.8% over the last 11 months. Le Specs holds 5.4% estimated Share of Search among New Zealand sunglasses brands and is ranked 3rd of 6 competitors for search popularity.
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Which sunglasses brands compete with Le Specs?
Share of Search by month for Oakley, Ray-Ban, Le Specs, Quay, Bolle. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Bolle | Carrera |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 44.3% | 6.5% | 3.2% | 1.9% | 1% |
| Nov 2025 | 47.5% | 39.1% | 7% | 3.7% | 1.8% | 0.96% |
| Dec 2025 | 45.4% | 42% | 7% | 3% | 1.5% | 1.2% |
| Jan 2026 | 46.8% | 41.4% | 6.1% | 2.7% | 2% | 0.97% |
| Feb 2026 | 46% | 42.5% | 5.9% | 2.6% | 2.1% | 0.91% |
| Mar 2026 | 44.9% | 43.5% | 5.6% | 2.7% | 2.3% | 1% |
| Apr 2026 | 47% | 42.5% | 5.3% | 2.4% | 1.8% | 0.95% |
| May 2026 | 44.3% | 44.7% | 5.7% | 2.2% | 2% | 1.1% |
| Jun 2026 | 38.9% | 49.3% | 6.2% | 2.9% | 1.8% | 0.93% |
| Jul 2026 | 39.8% | 47.8% | 6.5% | 2.9% | 2.1% | 1% |
| Aug 2026 | 45% | 43.4% | 5.4% | 2.8% | 2.4% | 0.92% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45% | 18K | +9.6% | +5.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.4% | 17.4K | -12.1% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5.4% | 2.2K | -19% | -1.1 points | |
| 4, held 4th | 2.8% | 1.1K | -4.2% | 0 points | |
| 5, held 5th | 2.4% | 960 | +12.9% | +0.3 points | |
| 6, held 6th | 0.92% | 370 | -11.9% | -0.1 points |
1.
Oakley
45%
moved from 2nd to 1st · 18K estimated branded searches · +9.6% vs prior month · +5.3 points
2.
Ray-Ban
43.4%
moved from 1st to 2nd · 17.4K estimated branded searches · -12.1% vs prior month · -4.4 points
3.
Le Specs5.4%
held 3rd · 2.2K estimated branded searches · -19% vs prior month · -1.1 points
4.
Quay2.8%
held 4th · 1.1K estimated branded searches · -4.2% vs prior month · 0 points
5.
Bolle
2.4%
held 5th · 960 estimated branded searches · +12.9% vs prior month · +0.3 points
6.
Carrera0.92%
held 6th · 370 estimated branded searches · -11.9% vs prior month · -0.1 points
Compare search popularity between Le Specs and its closest rivals
How has branded search demand for Le Specs changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Le Specs in New Zealand fell from 2.3K to 2.2K.
- Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand decreased from 6.5% to 5.4%.
- Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand peaked at 7% in December 2025 and was lowest at 5.3% in April 2026.
How did search popularity change for New Zealand sunglasses brands in August 2026?
4 changes
In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.
In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.
Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.
How is Le Specs measured?
Brandwave collects information about searches that people make online using Le Specs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- le specs
- le specs bandwagon
- le specs glasses
- le specs near me
- le specs nz
- le specs online
- le specs outta love
- le specs outta love sunglasses
- le specs polarised
- le specs sunglasses
- lespecs
- lespecs com
- lespecs glasses
- lespecs nz
- lespecs sunglasses
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Is Le Specs your brand?
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