Le Specs vs Oakley:Which is more popular by branded search in New Zealand?
In August 2026, Oakley had more branded searches than Le Specs among sunglasses brands in New Zealand. Oakley was estimated to have 18K branded searches compared to Le Specs’ 2.2K, and held a 45% Share of Search versus Le Specs’ 5.4%.
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Which is more popular in search, Le Specs or Oakley?
Compare the sunglasses brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oakley, Le Specs. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Bolle | Carrera |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 44.3% | 6.5% | 3.2% | 1.9% | 1% |
| Nov 2025 | 47.5% | 39.1% | 7% | 3.7% | 1.8% | 0.96% |
| Dec 2025 | 45.4% | 42% | 7% | 3% | 1.5% | 1.2% |
| Jan 2026 | 46.8% | 41.4% | 6.1% | 2.7% | 2% | 0.97% |
| Feb 2026 | 46% | 42.5% | 5.9% | 2.6% | 2.1% | 0.91% |
| Mar 2026 | 44.9% | 43.5% | 5.6% | 2.7% | 2.3% | 1% |
| Apr 2026 | 47% | 42.5% | 5.3% | 2.4% | 1.8% | 0.95% |
| May 2026 | 44.3% | 44.7% | 5.7% | 2.2% | 2% | 1.1% |
| Jun 2026 | 38.9% | 49.3% | 6.2% | 2.9% | 1.8% | 0.93% |
| Jul 2026 | 39.8% | 47.8% | 6.5% | 2.9% | 2.1% | 1% |
| Aug 2026 | 45% | 43.4% | 5.4% | 2.8% | 2.4% | 0.92% |
| Sep 2026 | — | — | — | — | — | — |
How has the Le Specs and Oakley comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Le Specs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand moved from 6.5% to 5.4%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand moved from 43% to 45%, and its estimated monthly branded searches moved from 15.6K to 18K.
How did search popularity change for New Zealand sunglasses brands in August 2026?
2 changes
In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Le Specs’ and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Specs
15 branded search terms
- le specs
- le specs bandwagon
- le specs glasses
- le specs near me
- le specs nz
- le specs online
- le specs outta love
- le specs outta love sunglasses
- le specs polarised
- le specs sunglasses
- lespecs
- lespecs com
- lespecs glasses
- lespecs nz
- lespecs sunglasses
Oakley
22 branded search terms
- oakley
- oakley beanie
- oakley com
- oakley eyejacket
- oakley eyejacket redux
- oakley flak 2
- oakley glasses
- oakley holbrook
- oakley holbrook sunglasses
- oakley metal
- oakley near me
- oakley new zealand
- oakley nz
- oakley online
- oakley polarised
- oakley radar
- oakley radar ev path
- oakley running sunglasses
- oakley sunglasses
- oakley sunglasses for men
- oakley sutro
- oakley sweatshirt
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.