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Sunglasses brands in New Zealand:Which brands are most popular in search?

In August 2026, Oakley was the most searched among sunglasses brands in New Zealand, with an estimated 18K branded searches and 45% estimated Share of Search within this set.

Share of Search, August 2026
  1. Oakley45%
  2. Ray-Ban43.4%
  3. Le Specs5.4%
  4. Quay2.8%
  5. Bolle2.4%
  6. Carrera0.92%

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Share of SearchLeaderboard

Compare the sunglasses brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sunglasses brands in New Zealand, by month

Share of Search by month for Oakley, Ray-Ban, Le Specs, Quay, Bolle. The figures are in the table below the chart.

View monthly share of search table
MonthOakleyRay-BanLe SpecsQuayBolleCarrera
Oct 202543%44.3%6.5%3.2%1.9%1%
Nov 202547.5%39.1%7%3.7%1.8%0.96%
Dec 202545.4%42%7%3%1.5%1.2%
Jan 202646.8%41.4%6.1%2.7%2%0.97%
Feb 202646%42.5%5.9%2.6%2.1%0.91%
Mar 202644.9%43.5%5.6%2.7%2.3%1%
Apr 202647%42.5%5.3%2.4%1.8%0.95%
May 202644.3%44.7%5.7%2.2%2%1.1%
Jun 202638.9%49.3%6.2%2.9%1.8%0.93%
Jul 202639.8%47.8%6.5%2.9%2.1%1%
Aug 202645%43.4%5.4%2.8%2.4%0.92%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Oakley

    45%

    moved from 2nd to 1st · 18K estimated branded searches · +9.6% vs prior month · +5.3 points

  2. 2.Ray-Ban

    43.4%

    moved from 1st to 2nd · 17.4K estimated branded searches · -12.1% vs prior month · -4.4 points

  3. 3.Le Specs

    5.4%

    held 3rd · 2.2K estimated branded searches · -19% vs prior month · -1.1 points

  4. 4.Quay

    2.8%

    held 4th · 1.1K estimated branded searches · -4.2% vs prior month · 0 points

  5. 5.Bolle

    2.4%

    held 5th · 960 estimated branded searches · +12.9% vs prior month · +0.3 points

  6. 6.Carrera

    0.92%

    held 6th · 370 estimated branded searches · -11.9% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among sunglasses brands in New Zealand?

In August 2026, Oakley was the most searched among sunglasses brands in New Zealand, with an estimated 18K branded searches and 45% estimated Share of Search within this set. Ray-Ban is in 2nd place, 1.7 percentage points behind at 43.4% Share of Search.

New Zealand sunglasses brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oakley43% → 45%47.5%Nov 202538.9%Jun 20262nd → 1st
Ray-Ban44.3% → 43.4%49.3%Jun 202639.1%Nov 20251st → 2nd
Le Specs6.5% → 5.4%7%Dec 20255.3%Apr 20263rd
Quay3.2% → 2.8%3.7%Nov 20252.2%May 20264th
Bolle1.9% → 2.4%2.4%Aug 20261.5%Dec 20255th
Carrera1% → 0.92%1.2%Dec 20250.91%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand increased from 43% to 45%.
  • Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand decreased from 44.3% to 43.4%.
  • Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand decreased from 6.5% to 5.4%.
  • Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand peaked at 47.5% in November 2025 and was lowest at 38.9% in June 2026.
  • Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglasses brands in New Zealand peaked at 49.3% in June 2026 and was lowest at 39.1% in November 2025.
  • Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand peaked at 7% in December 2025 and was lowest at 5.3% in April 2026.
  • Across the 11 months ending August 2026, Quay’s estimated Share of Search among sunglasses brands in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.2% in May 2026.
  • Across the 11 months ending August 2026, Oakley rose from 2nd to 1st among sunglasses brands in New Zealand.
  • Across the 11 months ending August 2026, Ray-Ban fell from 1st to 2nd among sunglasses brands in New Zealand.
  • Across the 11 months ending August 2026, Quay, Bolle and Carrera held steady: their estimated Share of Search among sunglasses brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sunglasses brands in August 2026?

  1. In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.

  2. In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.

  3. In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.

  4. Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.

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