Carrera vs Le Specs:Which is more popular by branded search in New Zealand?
In August 2026, Le Specs had more branded searches than Carrera among sunglasses brands in New Zealand. Le Specs was estimated to have 2.2K branded searches compared to Carrera’s 370, and held a 5.4% Share of Search versus Carrera’s 0.92%.
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Which is more popular in search, Carrera or Le Specs?
Compare the sunglasses brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Le Specs, Carrera. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Bolle | Carrera |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 44.3% | 6.5% | 3.2% | 1.9% | 1% |
| Nov 2025 | 47.5% | 39.1% | 7% | 3.7% | 1.8% | 0.96% |
| Dec 2025 | 45.4% | 42% | 7% | 3% | 1.5% | 1.2% |
| Jan 2026 | 46.8% | 41.4% | 6.1% | 2.7% | 2% | 0.97% |
| Feb 2026 | 46% | 42.5% | 5.9% | 2.6% | 2.1% | 0.91% |
| Mar 2026 | 44.9% | 43.5% | 5.6% | 2.7% | 2.3% | 1% |
| Apr 2026 | 47% | 42.5% | 5.3% | 2.4% | 1.8% | 0.95% |
| May 2026 | 44.3% | 44.7% | 5.7% | 2.2% | 2% | 1.1% |
| Jun 2026 | 38.9% | 49.3% | 6.2% | 2.9% | 1.8% | 0.93% |
| Jul 2026 | 39.8% | 47.8% | 6.5% | 2.9% | 2.1% | 1% |
| Aug 2026 | 45% | 43.4% | 5.4% | 2.8% | 2.4% | 0.92% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carrera and Le Specs comparison changed over the last 12 months?
3 findings
- Le Specs was ahead of Carrera in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carrera’s estimated Share of Search among sunglasses brands in New Zealand moved from 1% to 0.92%, and its estimated monthly branded searches moved from 380 to 370.
- Across the 11 months ending August 2026, Le Specs’ estimated Share of Search among sunglasses brands in New Zealand moved from 6.5% to 5.4%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
How did search popularity change for New Zealand sunglasses brands in August 2026?
1 change
In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Carrera’s and Le Specs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carrera
3 branded search terms
- carrera glasses
- carrera polarised
- carrera sunglasses
Le Specs
15 branded search terms
- le specs
- le specs bandwagon
- le specs glasses
- le specs near me
- le specs nz
- le specs online
- le specs outta love
- le specs outta love sunglasses
- le specs polarised
- le specs sunglasses
- lespecs
- lespecs com
- lespecs glasses
- lespecs nz
- lespecs sunglasses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.