Brandwave

How popular isOakley?

In September 2026, people searched for Oakley by name about 16,100 times in New Zealand, a 26.4% increase from the previous year. These searches made up 43.3% of all New Zealand sunglasses brand searches, placing Oakley second out of seven brands. When we asked both ChatGPT and Google AI Overviews about sunglasses brands, Oakley appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Oakley is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Ray-BanShare of searches 44%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OakleyShare of searches 43.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. Le SpecsShare of searches 6.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. QuayShare of searches 2.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. Maui JimShare of searches 1.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Oakley appeared in all four answers. Oakley is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Maui Jim2nd
  3. Le Specs3rd
  4. Oakley4th
  5. Quay5th
  6. Bollé6th
  7. Carrera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Maui Jim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Le Specs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quay1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bollé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sunglasses brands compete with Oakley?

Oakley against sunglasses brands in New Zealand, by month

Share of searches by month for Ray-Ban, Oakley, Le Specs, Quay. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyLe SpecsQuayMaui JimCarreraBollé
Oct 202545.5%41%5.7%3.6%1.9%1.2%1.1%
Nov 202541%44.8%6%4.3%1.6%1.2%1%
Dec 202543.4%43.1%5.9%3.4%1.9%1.4%0.94%
Jan 202642.4%45.1%5.1%3%2%1.1%1.3%
Feb 202643.5%43.8%5.2%3.1%2%1.1%1.3%
Mar 202644.5%42%4.9%3.6%2.4%1.2%1.3%
Apr 202643.7%44.9%4.7%2.8%1.7%1.1%1.1%
May 202646%41.9%5.1%2.6%2%1.2%1.2%
Jun 202652%35.3%5.8%3.3%1.5%1.1%1.1%
Jul 202650.9%36.9%5.2%3.2%1.4%1.2%1.2%
Aug 202645.3%42.8%4.9%3.2%1.4%1.1%1.3%
Sep 202644%43.3%6.1%2.9%1.3%1.2%1.1%

  1. 1.Ray-Ban

    44%

    Held 1st. 16.3K estimated branded searches, +6.6% vs prior month. Share -1.3 points.

  2. 2.Oakley

    43.3%

    Held 2nd. 16.1K estimated branded searches, +11.3% vs prior month. Share +0.6 points.

  3. 3.Le Specs

    6.1%

    Held 3rd. 2.3K estimated branded searches, +37.2% vs prior month. Share +1.2 points.

  4. 4.Quay

    2.9%

    Held 4th. 1.1K estimated branded searches, +1.9% vs prior month. Share -0.2 points.

  5. 5.Maui Jim

    1.3%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Carrera

    1.2%

    Moved from 7th to 6th. 440 estimated branded searches, +18.9% vs prior month. Share +0.1 points.

  7. 7.Bollé

    1.1%

    Moved from 6th to 7th. 420 estimated branded searches, -6.7% vs prior month. Share -0.2 points.

Compare popularity between Oakley and its closest rivals

Every comparison with Oakley

12 comparisons

How has branded search demand for Oakley changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oakley in New Zealand rose from 12.7K to 16.1K.
  • Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in New Zealand increased from 41% to 43.3%.
  • Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in New Zealand peaked at 45.1% in January 2026 and was lowest at 35.3% in June 2026.

How did search popularity change for New Zealand sunglasses brands in September 2026?

6 changes

  1. In September 2026, Le Specs gained share of searches among sunglasses brands in New Zealand, from 4.9% to 6.1%.

  2. In September 2026, Oakley gained share of searches among sunglasses brands in New Zealand, from 42.8% to 43.3%.

  3. In September 2026, Ray-Ban lost share of searches among sunglasses brands in New Zealand, from 45.3% to 44%.

  4. In September 2026, Carrera rose from 7th to 6th among sunglasses brands in New Zealand.

  5. In September 2026, Bollé fell from 6th to 7th among sunglasses brands in New Zealand.

  6. Estimated monthly branded searches for Maui Jim in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Oakley’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oakley
  • oakley beanie
  • oakley eyejacket
  • oakley eyejacket redux
  • oakley glasses
  • oakley holbrook
  • oakley metal
  • oakley polarised
  • oakley radar
  • oakley running sunglasses
  • oakley sunglasses
  • oakley sutro
  • oakley sweatshirt

Do you work for Oakley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Oakley compete?

Oakley is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunglasses brands2nd of 743.3%Shown above
Snow helmet brands1st of 580.6%Show ranking
Ski goggle brands1st of 585.1%Show ranking
Creator with pink hair and a pink jacket

Is Oakley your brand?

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