Brandwave

How popular isMainfreight?

In September 2026, people searched for Mainfreight by name about 25,800 times in New Zealand, a 12.3% decrease from the previous year. These searches made up 5.3% of all New Zealand courier and parcel delivery company searches, placing Mainfreight fifth out of eight companies. When we asked both ChatGPT and Google AI Overviews about courier and parcel delivery companies, Mainfreight did not appear in any of the answers.

Search and AI answers in September 2026

Mainfreight is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. NZ PostShare of searches 61.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NZ CouriersShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. AramexShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. DHLShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. MainfreightShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top courier and parcel delivery companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mainfreight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Post1st
  2. NZ Couriers2nd
  3. Aramex3rd
  4. DHL4th
  5. Post Haste4th
  6. CourierPost6th
  7. Mainfreight–
  8. Castle Parcels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Post5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NZ Couriers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aramex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Post Haste2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CourierPost2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mainfreight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castle Parcels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about courier and parcel delivery companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which courier and parcel delivery companies compete with Mainfreight?

Mainfreight against courier and parcel delivery companies in New Zealand, by month

Share of searches by month for NZ Post, NZ Couriers, Aramex, DHL, Mainfreight, Post Haste. The figures are in the table below the chart.

View monthly share of searches table
MonthNZ PostNZ CouriersAramexDHLMainfreightPost HasteCourierPostCastle Parcels
Oct 202560%11.8%12.5%4.7%5.1%3.5%2%0.38%
Nov 202560.8%11.9%10.4%4.8%6%3.6%2%0.39%
Dec 202563.4%12.5%8.9%4.8%4.3%3.7%2.1%0.39%
Jan 202664%10.3%9.1%5.1%5.2%3.8%2.1%0.41%
Feb 202665.7%10.6%7.6%5.2%5.4%3.3%1.7%0.34%
Mar 202662.3%12.3%8.7%5.9%5.1%3.7%1.7%0.32%
Apr 202663.4%12.5%8.9%5.1%4.4%3.7%1.7%0.33%
May 202661.6%12.1%8.8%6%5.2%3.9%2%0.39%
Jun 202662.1%12.3%10.5%5.2%4.3%3.7%1.7%0.32%
Jul 202659.1%14.2%10.1%5.7%4.9%3.6%1.9%0.38%
Aug 202663.8%12.6%8.9%5.1%4.4%3.2%1.7%0.33%
Sep 202661.9%12.2%8.8%6%5.3%3.8%1.7%0.39%

  1. 1.NZ Post

    61.9%

    Held 1st. 206K estimated branded searches, -18% vs prior month. Share -1.9 points.

  2. 2.NZ Couriers

    12.2%

    Held 2nd. 40.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Aramex

    8.8%

    Held 3rd. 29.2K estimated branded searches, -17.1% vs prior month. Share -0.2 points.

  4. 4.DHL

    6%

    Held 4th. 19.9K estimated branded searches, +0.1% vs prior month. Share +0.9 points.

  5. 5.Mainfreight

    5.3%

    Held 5th. 17.7K estimated branded searches, +2.6% vs prior month. Share +0.9 points.

  6. 6.Post Haste

    3.8%

    Held 6th. 12.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.CourierPost

    1.7%

    Held 7th. 5.5K estimated branded searches, -17.8% vs prior month. Share 0 points.

  8. 8.Castle Parcels

    0.39%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Mainfreight and its closest rivals

Every comparison with Mainfreight

15 comparisons

How has branded search demand for Mainfreight changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mainfreight in New Zealand fell from 29.4K to 25.8K.
  • Across the 12 months ending September 2026, Mainfreight’s share of searches among courier and parcel delivery companies in New Zealand peaked at 6% in November 2025 and was lowest at 4.3% in June 2026.
  • Across the 12 months ending September 2026, Mainfreight fell from 4th to 5th among courier and parcel delivery companies in New Zealand.

How did search popularity change for New Zealand courier and parcel delivery companies in September 2026?

6 changes

  1. In September 2026, Mainfreight gained share of searches among courier and parcel delivery companies in New Zealand, from 4.4% to 5.3%.

  2. In September 2026, DHL gained share of searches among courier and parcel delivery companies in New Zealand, from 5.1% to 6%.

  3. In September 2026, Post Haste gained share of searches among courier and parcel delivery companies in New Zealand, from 3.2% to 3.8%.

  4. In September 2026, NZ Post lost share of searches among courier and parcel delivery companies in New Zealand, from 63.8% to 61.9%.

  5. Aramex’s share of searches among courier and parcel delivery companies in New Zealand has lost ground for 3 months in a row, from 10.5% to 8.8% in September 2026.

  6. Estimated monthly branded searches for CourierPost in New Zealand fell 33.4% over 12 measured months, from 8.2K to 5.5K in September 2026.

How are Mainfreight’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Mainfreight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight 2 Home
  • Mainfreight 2Home
  • Mainfreight Hamilton
  • Mainfreight logistics
  • mainfreight mainchain
  • Mainfreight shipping
  • Mainfreight Thames
  • mainfreight tracking

Do you work for Mainfreight? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mainfreight compete?

Mainfreight is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
courier and parcel delivery companies5th of 85.3%Shown above
Freight and logistics companies2nd of 726.2%Show ranking
Customs brokers2nd of 836.7%Show ranking
Creator with pink hair and a pink jacket

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