How popular isNZ Post?
In September 2026, people searched for NZ Post by name about 206,000 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 61.9% of all New Zealand courier and parcel delivery company searches, placing NZ Post first out of eight companies. When we asked both ChatGPT and Google AI Overviews about courier and parcel delivery companies, NZ Post appeared in all answers and was the most recommended of the eight.
NZ Post is the most searched of 8 competitors and the most recommended in AI answers.
NZ PostShare of searches 61.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NZ CouriersShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AramexShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DHLShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MainfreightShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top courier and parcel delivery companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NZ Post appeared in all five answers. NZ Post is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NZ Post1st
- NZ Couriers2nd
- Aramex3rd
- DHL4th
Post Haste4th- CourierPost6th
- Mainfreight–
Castle Parcels–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Post5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NZ Couriers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aramex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Post Haste2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CourierPost2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mainfreight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Castle Parcels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about courier and parcel delivery companies
5 answers
Asked ChatGPT
“Which parcel delivery courier should I use in New Zealand?”
Asked ChatGPT
“What are the best parcel delivery couriers in New Zealand?”
Asked ChatGPT
“What's the best parcel delivery courier in New Zealand for sending parcels regularly?”
Searched Google, AI Overview
“parcel delivery nz”
Searched Google, AI Overview
“send a parcel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which courier and parcel delivery companies compete with NZ Post?
Share of searches by month for NZ Post, NZ Couriers, Aramex, DHL, Mainfreight, Post Haste. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Post | NZ Couriers | Aramex | DHL | Mainfreight | Post Haste | CourierPost | Castle Parcels |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 11.8% | 12.5% | 4.7% | 5.1% | 3.5% | 2% | 0.38% |
| Nov 2025 | 60.8% | 11.9% | 10.4% | 4.8% | 6% | 3.6% | 2% | 0.39% |
| Dec 2025 | 63.4% | 12.5% | 8.9% | 4.8% | 4.3% | 3.7% | 2.1% | 0.39% |
| Jan 2026 | 64% | 10.3% | 9.1% | 5.1% | 5.2% | 3.8% | 2.1% | 0.41% |
| Feb 2026 | 65.7% | 10.6% | 7.6% | 5.2% | 5.4% | 3.3% | 1.7% | 0.34% |
| Mar 2026 | 62.3% | 12.3% | 8.7% | 5.9% | 5.1% | 3.7% | 1.7% | 0.32% |
| Apr 2026 | 63.4% | 12.5% | 8.9% | 5.1% | 4.4% | 3.7% | 1.7% | 0.33% |
| May 2026 | 61.6% | 12.1% | 8.8% | 6% | 5.2% | 3.9% | 2% | 0.39% |
| Jun 2026 | 62.1% | 12.3% | 10.5% | 5.2% | 4.3% | 3.7% | 1.7% | 0.32% |
| Jul 2026 | 59.1% | 14.2% | 10.1% | 5.7% | 4.9% | 3.6% | 1.9% | 0.38% |
| Aug 2026 | 63.8% | 12.6% | 8.9% | 5.1% | 4.4% | 3.2% | 1.7% | 0.33% |
| Sep 2026 | 61.9% | 12.2% | 8.8% | 6% | 5.3% | 3.8% | 1.7% | 0.39% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 206K | -18% | -1.9 points | |
| 2, held 2nd | 12.2% | 40.6K | -18.2% | -0.4 points | |
| 3, held 3rd | 8.8% | 29.2K | -17.1% | -0.2 points | |
| 4, held 4th | 6% | 19.9K | +0.1% | +0.9 points | |
| 5, held 5th | 5.3% | 17.7K | +2.6% | +0.9 points | |
| 6, held 6th | 3.8% | 12.5K | 0% | +0.6 points | |
| 7, held 7th | 1.7% | 5.5K | -17.8% | 0 points | |
| 8, held 8th | 0.39% | 1.3K | 0% | +0.1 points |
1.
NZ Post61.9%
Held 1st. 206K estimated branded searches, -18% vs prior month. Share -1.9 points.
12.2%
Held 2nd. 40.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
3.
Aramex8.8%
Held 3rd. 29.2K estimated branded searches, -17.1% vs prior month. Share -0.2 points.
4.
DHL6%
Held 4th. 19.9K estimated branded searches, +0.1% vs prior month. Share +0.9 points.
5.3%
Held 5th. 17.7K estimated branded searches, +2.6% vs prior month. Share +0.9 points.
3.8%
Held 6th. 12.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
1.7%
Held 7th. 5.5K estimated branded searches, -17.8% vs prior month. Share 0 points.
0.39%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between NZ Post and its closest rivals
Every comparison with NZ Post
7 comparisons
How has branded search demand for NZ Post changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NZ Post in New Zealand fell from 252K to 206K.
- Across the 12 months ending September 2026, NZ Post’s share of searches among courier and parcel delivery companies in New Zealand increased from 60% to 61.9%.
- Across the 12 months ending September 2026, NZ Post’s share of searches among courier and parcel delivery companies in New Zealand peaked at 65.7% in February 2026 and was lowest at 59.1% in July 2026.
How did search popularity change for New Zealand courier and parcel delivery companies in September 2026?
6 changes
In September 2026, Mainfreight gained share of searches among courier and parcel delivery companies in New Zealand, from 4.4% to 5.3%.
In September 2026, DHL gained share of searches among courier and parcel delivery companies in New Zealand, from 5.1% to 6%.
In September 2026, Post Haste gained share of searches among courier and parcel delivery companies in New Zealand, from 3.2% to 3.8%.
In September 2026, NZ Post lost share of searches among courier and parcel delivery companies in New Zealand, from 63.8% to 61.9%.
Aramex’s share of searches among courier and parcel delivery companies in New Zealand has lost ground for 3 months in a row, from 10.5% to 8.8% in September 2026.
Estimated monthly branded searches for CourierPost in New Zealand fell 33.4% over 12 measured months, from 8.2K to 5.5K in September 2026.
How are NZ Post’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using NZ Post’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- NZ Post
- NZ Post business
- NZ Post co
- NZ Post Highbrook
- NZ Post international
- NZ Post New Zealand
- NZ Post NZ
- NZ Post office
- NZ Post parcel
- NZ Post sending
- NZ Post shipping
- NZ Post YouShop
- nzpost
Do you work for NZ Post? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is NZ Post your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.