Brandwave

How popular isDHL?

In September 2026, people searched for DHL by name about 42,600 times in New Zealand, about the same as the previous year. These searches made up 6% of all New Zealand courier and parcel delivery company searches, placing DHL fourth out of eight companies. When we asked both ChatGPT and Google AI Overviews about courier and parcel delivery companies, DHL appeared in one of the five answers and was the joint fourth most recommended of the eight.

Search and AI answers in September 2026

DHL is the fourth most searched of 8 competitors and the joint fourth most recommended in AI answers.

  1. NZ PostShare of searches 61.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NZ CouriersShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. AramexShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. DHLShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. MainfreightShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top courier and parcel delivery companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DHL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DHL is the joint fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Post1st
  2. NZ Couriers2nd
  3. Aramex3rd
  4. DHL4th
  5. Post Haste4th
  6. CourierPost6th
  7. Mainfreight–
  8. Castle Parcels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Post5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NZ Couriers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aramex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Post Haste2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CourierPost2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mainfreight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castle Parcels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about courier and parcel delivery companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which courier and parcel delivery companies compete with DHL?

DHL against courier and parcel delivery companies in New Zealand, by month

Share of searches by month for NZ Post, NZ Couriers, Aramex, DHL, Mainfreight, Post Haste. The figures are in the table below the chart.

View monthly share of searches table
MonthNZ PostNZ CouriersAramexDHLMainfreightPost HasteCourierPostCastle Parcels
Oct 202560%11.8%12.5%4.7%5.1%3.5%2%0.38%
Nov 202560.8%11.9%10.4%4.8%6%3.6%2%0.39%
Dec 202563.4%12.5%8.9%4.8%4.3%3.7%2.1%0.39%
Jan 202664%10.3%9.1%5.1%5.2%3.8%2.1%0.41%
Feb 202665.7%10.6%7.6%5.2%5.4%3.3%1.7%0.34%
Mar 202662.3%12.3%8.7%5.9%5.1%3.7%1.7%0.32%
Apr 202663.4%12.5%8.9%5.1%4.4%3.7%1.7%0.33%
May 202661.6%12.1%8.8%6%5.2%3.9%2%0.39%
Jun 202662.1%12.3%10.5%5.2%4.3%3.7%1.7%0.32%
Jul 202659.1%14.2%10.1%5.7%4.9%3.6%1.9%0.38%
Aug 202663.8%12.6%8.9%5.1%4.4%3.2%1.7%0.33%
Sep 202661.9%12.2%8.8%6%5.3%3.8%1.7%0.39%

  1. 1.NZ Post

    61.9%

    Held 1st. 206K estimated branded searches, -18% vs prior month. Share -1.9 points.

  2. 2.NZ Couriers

    12.2%

    Held 2nd. 40.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Aramex

    8.8%

    Held 3rd. 29.2K estimated branded searches, -17.1% vs prior month. Share -0.2 points.

  4. 4.DHL

    6%

    Held 4th. 19.9K estimated branded searches, +0.1% vs prior month. Share +0.9 points.

  5. 5.Mainfreight

    5.3%

    Held 5th. 17.7K estimated branded searches, +2.6% vs prior month. Share +0.9 points.

  6. 6.Post Haste

    3.8%

    Held 6th. 12.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.CourierPost

    1.7%

    Held 7th. 5.5K estimated branded searches, -17.8% vs prior month. Share 0 points.

  8. 8.Castle Parcels

    0.39%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between DHL and its closest rivals

Every comparison with DHL

15 comparisons

How has branded search demand for DHL changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DHL in New Zealand held steady, from 42.4K to 42.6K.
  • Across the 12 months ending September 2026, DHL’s share of searches among courier and parcel delivery companies in New Zealand increased from 4.7% to 6%.
  • Across the 12 months ending September 2026, DHL’s share of searches among courier and parcel delivery companies in New Zealand peaked at 6% in May 2026 and was lowest at 4.7% in October 2025.
  • Across the 12 months ending September 2026, DHL rose from 5th to 4th among courier and parcel delivery companies in New Zealand.

How did search popularity change for New Zealand courier and parcel delivery companies in September 2026?

6 changes

  1. In September 2026, Mainfreight gained share of searches among courier and parcel delivery companies in New Zealand, from 4.4% to 5.3%.

  2. In September 2026, DHL gained share of searches among courier and parcel delivery companies in New Zealand, from 5.1% to 6%.

  3. In September 2026, Post Haste gained share of searches among courier and parcel delivery companies in New Zealand, from 3.2% to 3.8%.

  4. In September 2026, NZ Post lost share of searches among courier and parcel delivery companies in New Zealand, from 63.8% to 61.9%.

  5. Aramex’s share of searches among courier and parcel delivery companies in New Zealand has lost ground for 3 months in a row, from 10.5% to 8.8% in September 2026.

  6. Estimated monthly branded searches for CourierPost in New Zealand fell 33.4% over 12 measured months, from 8.2K to 5.5K in September 2026.

How are DHL’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using DHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • DHL
  • dhl couriers
  • dhl ecom
  • DHL Express
  • dhl freight
  • dhl logistics
  • DHL Lower Hutt
  • DHL Manukau
  • dhl shipping
  • dhl supply chain
  • DHL Tauranga
  • DHL Timaru
  • dhl tracking
  • DHL Whangarei
  • my dhl

Do you work for DHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does DHL compete?

DHL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
courier and parcel delivery companies4th of 86%Shown above
Freight and logistics companies1st of 743.4%Show ranking
Customs brokers1st of 841.4%Show ranking
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