Brandwave

DHL vs Easy Freight:Which is more popular?

In September 2026, DHL had more branded searches than Easy Freight among customs brokers in New Zealand. DHL had about 19,700 branded searches, while Easy Freight had 110. DHL made up 41.4% of all customs broker searches we track, and Easy Freight accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about customs brokers, Easy Freight appeared in all five answers and DHL in one. Easy Freight was mentioned before DHL in every answer.

Among customs brokers in New Zealand in September 2026

Who do people search for more?

DHL, about 179 searches for every 1 for Easy Freight

DHL 19.7K searchesEasy Freight 110 searches

Who does AI mention more?

Easy Freight, mentioned in every answer we collected

Easy Freight in 5 of 5DHL in 1 of 5

Who does AI recommend more?

Easy Freight, named ahead of DHL in every answer

Easy Freight first in 5DHL never first

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Easy Freight appeared in all five answers. DHL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Easy Freight was listed before DHL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DHL or Easy Freight more popular in search?

This chart shows how often people search Google for DHL and Easy Freight by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.

DHL and Easy Freight among customs brokers in New Zealand, by month

Share of searches by month for DHL, Easy Freight. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

How has the DHL and Easy Freight comparison changed over the last 12 months?

3 findings
  • DHL was ahead of Easy Freight in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DHL’s share of searches among customs brokers in New Zealand moved from 38.4% to 41.4%, and its estimated monthly branded searches moved from 19.4K to 19.7K.
  • Across the 12 months ending September 2026, Easy Freight’s share of searches among customs brokers in New Zealand moved from 0.18% to 0.23%, and its estimated monthly branded searches moved from 90 to 110.

How did search popularity change for New Zealand customs brokers in September 2026?

2 changes

  1. DHL’s share of searches among customs brokers in New Zealand has lost ground for 3 months in a row, from 42.7% to 41.4% in September 2026.

  2. Estimated monthly branded searches for Easy Freight in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using DHL’s and Easy Freight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DHL

10 branded search terms

  • DHL
  • dhl ecom
  • DHL Express
  • DHL Lower Hutt
  • DHL Manukau
  • dhl supply chain
  • DHL Tauranga
  • DHL Timaru
  • DHL Whangarei
  • my dhl

Easy Freight

1 branded search term

  • easy freight

How the Brand Demand Index is measured

Other head-to-heads among customs brokers

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