Customs brokers in New Zealand:Which are most popular?
In September 2026, DHL was the most searched customs broker in New Zealand, accounting for 41.4% of all searches among the eight brokers we track. When we checked with ChatGPT and Google AI Overviews, Easy Freight and Just Customs showed up in every answer. Easy Freight was recommended most often, coming first in four out of five responses.
DHLShare of searches 41.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MainfreightShare of searches 36.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
FedExShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mondiale VGLShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Rocket Freight InternationalShare of searches 0.44%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top customs brokers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Easy Freight and Just Customs appeared every time. Easy Freight was recommended most often, coming first in four out of five answers. Just Customs was second, and Mainfreight was third. FedEx, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customs brokers
5 answers
Asked ChatGPT
“Which customs broker should I hire in New Zealand?”
Asked ChatGPT
“What are the best customs brokers in New Zealand?”
Asked ChatGPT
“What's the best customs broker in New Zealand for an import business?”
Searched Google, AI Overview
“customs brokers nz”
Searched Google, AI Overview
“import broker nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which customs brokers do people search for most?
This chart shows how often people search Google for each customs broker by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.
Share of searches by month for DHL, Mainfreight, FedEx, Mondiale VGL. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | Mainfreight | FedEx | Mondiale VGL | Rocket Freight International | Easy Freight | Just Customs | Platinum Freight |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 41.2% | 17.1% | 2.7% | 0.34% | 0.18% | 0.04% | 0.04% |
| Nov 2025 | 35.9% | 45.3% | 15.8% | 2.6% | 0.31% | 0.13% | 0.02% | 0.02% |
| Dec 2025 | 42.7% | 38.2% | 16.2% | 2.5% | 0.26% | 0.13% | 0.04% | 0.04% |
| Jan 2026 | 40.6% | 41.8% | 14.8% | 2.2% | 0.29% | 0.23% | 0.04% | 0.06% |
| Feb 2026 | 40.5% | 41.8% | 14.8% | 2.2% | 0.35% | 0.19% | 0.04% | 0.06% |
| Mar 2026 | 43.1% | 37.6% | 15.9% | 2.5% | 0.59% | 0.2% | 0.04% | 0.02% |
| Apr 2026 | 42.3% | 35.9% | 18.1% | 2.9% | 0.36% | 0.29% | 0.04% | 0.02% |
| May 2026 | 41.9% | 36% | 18.2% | 2.9% | 0.68% | 0.23% | 0.06% | 0.04% |
| Jun 2026 | 42.7% | 35.1% | 17.9% | 3.4% | 0.54% | 0.23% | 0.04% | 0.02% |
| Jul 2026 | 41.7% | 36.3% | 18.4% | 2.9% | 0.36% | 0.23% | 0.02% | 0.06% |
| Aug 2026 | 41.5% | 36% | 18.2% | 3.6% | 0.44% | 0.23% | 0.06% | 0.04% |
| Sep 2026 | 41.4% | 36.7% | 18.2% | 2.9% | 0.44% | 0.23% | 0.06% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 19.7K | +0.66% | -0.1 points | |
| 2, held 2nd | 36.7% | 17.5K | +2.9% | +0.7 points | |
| 3, held 3rd | 18.2% | 8.7K | +1% | 0 points | |
| 4, held 4th | 2.9% | 1.4K | -17.8% | -0.7 points | |
| 5, held 5th | 0.44% | 210 | 0% | 0 points | |
| 6, held 6th | 0.23% | 110 | 0% | 0 points | |
| 7, held 7th | 0.06% | 30 | 0% | 0 points | |
| 8, held 8th | 0.04% | 20 | 0% | 0 points |
1.
DHL41.4%
Held 1st. 19.7K estimated branded searches, +0.66% vs prior month. Share -0.1 points.
36.7%
Held 2nd. 17.5K estimated branded searches, +2.9% vs prior month. Share +0.7 points.
3.
FedEx18.2%
Held 3rd. 8.7K estimated branded searches, +1% vs prior month. Share 0 points.
2.9%
Held 4th. 1.4K estimated branded searches, -17.8% vs prior month. Share -0.7 points.
5.
Rocket Freight International0.44%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
0.23%
Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
0.06%
Held 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among customs brokers in New Zealand?
8 brands
In September 2026, DHL was the most searched among customs brokers in New Zealand, with an estimated 19.7K branded searches, 41.4% of all searches for the eight we track. Mainfreight is in 2nd place, 4.7 percentage points behind at 36.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DHL | 38.4% → 41.4% | 43.1%Mar 2026 | 35.9%Nov 2025 | 2nd → 1st |
| Mainfreight | 41.2% → 36.7% | 45.3%Nov 2025 | 35.1%Jun 2026 | 1st → 2nd |
| FedEx | 17.1% → 18.2% | 18.4%Jul 2026 | 14.8%Feb 2026 | 3rd |
| Mondiale VGL | 2.7% → 2.9% | 3.6%Aug 2026 | 2.2%Jan 2026 | 4th |
| Rocket Freight International | 0.34% → 0.44% | 0.68%May 2026 | 0.26%Dec 2025 | 5th |
| Easy Freight | 0.18% → 0.23% | 0.29%Apr 2026 | 0.13%Nov 2025 | 6th |
| Just Customs | 0.04% → 0.06% | 0.06%Aug 2026 | 0.02%Nov 2025 | 7th |
| Platinum Freight | 0.04% | 0.06%Jul 2026 | 0.02%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, DHL’s share of searches among customs brokers in New Zealand increased from 38.4% to 41.4%.
- Across the 12 months ending September 2026, Mainfreight’s share of searches among customs brokers in New Zealand decreased from 41.2% to 36.7%.
- Across the 12 months ending September 2026, FedEx’s share of searches among customs brokers in New Zealand increased from 17.1% to 18.2%.
- Across the 12 months ending September 2026, DHL’s share of searches among customs brokers in New Zealand peaked at 43.1% in March 2026 and was lowest at 35.9% in November 2025.
- Across the 12 months ending September 2026, Mainfreight’s share of searches among customs brokers in New Zealand peaked at 45.3% in November 2025 and was lowest at 35.1% in June 2026.
- Across the 12 months ending September 2026, FedEx’s share of searches among customs brokers in New Zealand peaked at 18.4% in July 2026 and was lowest at 14.8% in February 2026.
- Across the 12 months ending September 2026, Mondiale VGL’s share of searches among customs brokers in New Zealand peaked at 3.6% in August 2026 and was lowest at 2.2% in January 2026.
- Across the 12 months ending September 2026, DHL rose from 2nd to 1st among customs brokers in New Zealand.
- Across the 12 months ending September 2026, Mainfreight fell from 1st to 2nd among customs brokers in New Zealand.
- Across the 12 months ending September 2026, Mondiale VGL, Rocket Freight International, Easy Freight, Just Customs and Platinum Freight held steady: their share of searches among customs brokers in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand customs brokers in September 2026?
6 changes
In September 2026, Mainfreight gained share of searches among customs brokers in New Zealand, from 36% to 36.7%.
In September 2026, Mondiale VGL lost share of searches among customs brokers in New Zealand, from 3.6% to 2.9%.
DHL’s share of searches among customs brokers in New Zealand has lost ground for 3 months in a row, from 42.7% to 41.4% in September 2026.
Estimated monthly branded searches for Just Customs in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for Easy Freight in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
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