Brandwave

Mainfreight vs Mondiale VGL:Which is more popular?

In September 2026, Mainfreight had more branded searches than Mondiale VGL among customs brokers in New Zealand. Mainfreight had about 17,500 branded searches, while Mondiale VGL had 1,390. Mainfreight made up 36.7% of all customs broker searches we track, and Mondiale VGL accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about customs brokers, Mainfreight appeared in three of the five answers and Mondiale VGL in two. Mainfreight was mentioned before Mondiale VGL in three out of four answers that named either.

Among customs brokers in New Zealand in September 2026

Who do people search for more?

Mainfreight, about 13 searches for every 1 for Mondiale VGL

Mainfreight 17.5K searchesMondiale VGL 1.4K searches

Who does AI mention more?

Mainfreight, mentioned in 3 of 5 answers, Mondiale VGL in 2

Mainfreight in 3 of 5Mondiale VGL in 2 of 5

Who does AI recommend more?

Mainfreight, named ahead of Mondiale VGL in 3 of 4 answers

Mainfreight first in 3Mondiale VGL first in 1

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mainfreight was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mondiale VGL was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mainfreight was listed before Mondiale VGL in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mainfreight or Mondiale VGL more popular in search?

This chart shows how often people search Google for Mainfreight and Mondiale VGL by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.

Mainfreight and Mondiale VGL among customs brokers in New Zealand, by month

Share of searches by month for Mainfreight, Mondiale VGL. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

How has the Mainfreight and Mondiale VGL comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customs brokers in September 2026?

2 changes

  1. In September 2026, Mainfreight gained share of searches among customs brokers in New Zealand, from 36% to 36.7%.

  2. In September 2026, Mondiale VGL lost share of searches among customs brokers in New Zealand, from 3.6% to 2.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Mainfreight’s and Mondiale VGL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mainfreight

6 branded search terms

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight Hamilton
  • mainfreight mainchain
  • Mainfreight Thames

Mondiale VGL

2 branded search terms

  • mondiale freight
  • mondiale vgl

How the Brand Demand Index is measured

Other head-to-heads among customs brokers

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