Brandwave

How popular isMainfreight?

In September 2026, people searched for Mainfreight by name about 25,800 times in New Zealand, a 12.3% decrease from the previous year. These searches made up 36.7% of all New Zealand customs broker searches, placing Mainfreight second out of eight brokers. When we asked both ChatGPT and Google AI Overviews about customs brokers, Mainfreight appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Mainfreight is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. DHLShare of searches 41.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. MainfreightShare of searches 36.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. FedExShare of searches 18.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Mondiale VGLShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Rocket Freight InternationalShare of searches 0.44%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mainfreight was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mainfreight is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customs brokers compete with Mainfreight?

Mainfreight against customs brokers in New Zealand, by month

Share of searches by month for DHL, Mainfreight, FedEx, Mondiale VGL. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

  1. 1.DHL

    41.4%

    Held 1st. 19.7K estimated branded searches, +0.66% vs prior month. Share -0.1 points.

  2. 2.Mainfreight

    36.7%

    Held 2nd. 17.5K estimated branded searches, +2.9% vs prior month. Share +0.7 points.

  3. 3.FedEx

    18.2%

    Held 3rd. 8.7K estimated branded searches, +1% vs prior month. Share 0 points.

  4. 4.Mondiale VGL

    2.9%

    Held 4th. 1.4K estimated branded searches, -17.8% vs prior month. Share -0.7 points.

  5. 5.Rocket Freight International

    0.44%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Easy Freight

    0.23%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Just Customs

    0.06%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Platinum Freight

    0.04%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mainfreight and its closest rivals

Every comparison with Mainfreight

15 comparisons

How has branded search demand for Mainfreight changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mainfreight in New Zealand fell from 29.4K to 25.8K.
  • Across the 12 months ending September 2026, Mainfreight’s share of searches among customs brokers in New Zealand decreased from 41.2% to 36.7%.
  • Across the 12 months ending September 2026, Mainfreight’s share of searches among customs brokers in New Zealand peaked at 45.3% in November 2025 and was lowest at 35.1% in June 2026.
  • Across the 12 months ending September 2026, Mainfreight fell from 1st to 2nd among customs brokers in New Zealand.

How did search popularity change for New Zealand customs brokers in September 2026?

6 changes

  1. In September 2026, Mainfreight gained share of searches among customs brokers in New Zealand, from 36% to 36.7%.

  2. In September 2026, Mondiale VGL lost share of searches among customs brokers in New Zealand, from 3.6% to 2.9%.

  3. DHL’s share of searches among customs brokers in New Zealand has lost ground for 3 months in a row, from 42.7% to 41.4% in September 2026.

  4. Estimated monthly branded searches for Just Customs in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  5. Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  6. Estimated monthly branded searches for Easy Freight in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are Mainfreight’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Mainfreight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight 2 Home
  • Mainfreight 2Home
  • Mainfreight Hamilton
  • Mainfreight logistics
  • mainfreight mainchain
  • Mainfreight shipping
  • Mainfreight Thames
  • mainfreight tracking

Do you work for Mainfreight? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mainfreight compete?

Mainfreight is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
courier and parcel delivery companies5th of 85.3%Show ranking
Freight and logistics companies2nd of 726.2%Show ranking
Customs brokers2nd of 836.7%Shown above
Creator with pink hair and a pink jacket

Is Mainfreight your brand?

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