Brandwave

Mainfreight vs MOVe Logistics:Which is more popular?

In September 2026, Mainfreight had more branded searches than MOVe Logistics among freight and logistics companies in New Zealand. Mainfreight had about 25,600 branded searches, while MOVe Logistics had 1,900. Mainfreight made up 26.2% of all freight and logistics company searches we track, and MOVe Logistics accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, Mainfreight appeared in all four answers and MOVe Logistics in two. Mainfreight was mentioned before MOVe Logistics in every answer.

Among freight and logistics companies in New Zealand in September 2026

Who do people search for more?

Mainfreight, about 13 searches for every 1 for MOVe Logistics

Mainfreight 25.6K searchesMOVe Logistics 1.9K searches

Who does AI mention more?

Mainfreight, mentioned in every answer we collected

Mainfreight in 4 of 4MOVe Logistics in 2 of 4

Who does AI recommend more?

Mainfreight, named ahead of MOVe Logistics in every answer

Mainfreight first in 4MOVe Logistics never first

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mainfreight appeared in all four answers. MOVe Logistics was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mainfreight was listed before MOVe Logistics in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mainfreight1st
  2. DHL2nd
  3. Fliway3rd
  4. MOVe Logistics4th
  5. Toll5th
  6. FedEx6th
  7. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mainfreight4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fliway2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MOVe Logistics2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FedEx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers

  • Asked ChatGPT

    “Which freight or logistics company should I hire in New Zealand?”

    1. 1Mainfreight
    2. 2Fliway
    3. 3DHL

  • Asked ChatGPT

    “What are the best freight and logistics companies in New Zealand?”

    1. 1Mainfreight
    2. 2DHL
    3. 3Fliway
    4. 4MOVe Logistics
    5. 5Toll
    6. 6FedEx

  • Asked ChatGPT

    “What's the best freight or logistics company in New Zealand for an overseas shipment?”

    1. 1Mainfreight
    2. 2DHL

  • Searched Google, AI Overview

    “freight forwarders nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “logistics companies nz”

    1. 1Mainfreight
    2. 2MOVe Logistics

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mainfreight or MOVe Logistics more popular in search?

This chart shows how often people search Google for Mainfreight and MOVe Logistics by name. Each line represents a brand's share of searches for all seven freight and logistics companies we track, month by month, from searches in New Zealand.

Mainfreight and MOVe Logistics among freight and logistics companies in New Zealand, by month

Share of searches by month for Mainfreight, MOVe Logistics. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExFliwayMOVe LogisticsBig ChillToll
Oct 202541.2%28.4%20.4%5.4%1.9%1.6%1.2%
Nov 202536.9%31.7%20.2%6.1%2.3%1.6%1.1%
Dec 202542.8%26.8%19.6%6.6%1.8%1.4%1.1%
Jan 202641.9%29.4%18.7%5.6%2.1%1.4%0.92%
Feb 202640.5%30%18.2%6.2%2.5%1.7%0.93%
Mar 202643.3%26.7%19.6%5.7%2.3%1.6%0.83%
Apr 202644.9%26.3%19.4%5.2%2%1.4%0.75%
May 202641.9%25.7%22.6%5.4%2.1%1.5%0.78%
Jun 202644.2%25.4%21.1%5.5%1.9%1.2%0.73%
Jul 202644.2%24.6%21.7%5.6%2%1.2%0.74%
Aug 202642.8%23.9%23.8%5.1%2.4%1.2%0.74%
Sep 202643.4%26.2%21.4%5.1%1.9%1.1%0.86%

How has the Mainfreight and MOVe Logistics comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand freight and logistics companies in September 2026?

1 change

  1. In September 2026, Mainfreight gained share of searches among freight and logistics companies in New Zealand, from 23.9% to 26.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Mainfreight’s and MOVe Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mainfreight

7 branded search terms

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight Hamilton
  • mainfreight mainchain
  • Mainfreight Thames
  • mainfreight tracking

MOVe Logistics

1 branded search term

  • move logistics

How the Brand Demand Index is measured

Other head-to-heads among freight and logistics companies

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