FedEx vs Mainfreight:Which is more popular?
In September 2026, Mainfreight had more branded searches than FedEx among freight and logistics companies in New Zealand. Mainfreight had about 25,600 branded searches, while FedEx had 20,900. Mainfreight made up 26.2% of all freight and logistics company searches we track, and FedEx accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, Mainfreight appeared in all four answers and FedEx in one. Mainfreight was mentioned before FedEx in every answer.
Who do people search for more?
Mainfreight, about 23% more searches than FedEx
Who does AI mention more?
Mainfreight, mentioned in every answer we collected
Who does AI recommend more?
Mainfreight, named ahead of FedEx in every answer
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Top freight and logistics companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mainfreight appeared in all four answers. FedEx was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mainfreight was listed before FedEx in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mainfreight1st
DHL2nd- Fliway3rd
MOVe Logistics4th
Toll5th
FedEx6th
Big Chill–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mainfreight4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fliway2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MOVe Logistics2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FedEx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toll1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about freight and logistics companies
4 answers
Asked ChatGPT
“Which freight or logistics company should I hire in New Zealand?”
Asked ChatGPT
“What are the best freight and logistics companies in New Zealand?”
Asked ChatGPT
“What's the best freight or logistics company in New Zealand for an overseas shipment?”
Searched Google, AI Overview
“freight forwarders nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“logistics companies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is FedEx or Mainfreight more popular in search?
This chart shows how often people search Google for FedEx and Mainfreight by name. Each line represents a brand's share of searches for all seven freight and logistics companies we track, month by month, from searches in New Zealand.
Share of searches by month for Mainfreight, FedEx. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | Mainfreight | FedEx | Fliway | MOVe Logistics | Big Chill | Toll |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 28.4% | 20.4% | 5.4% | 1.9% | 1.6% | 1.2% |
| Nov 2025 | 36.9% | 31.7% | 20.2% | 6.1% | 2.3% | 1.6% | 1.1% |
| Dec 2025 | 42.8% | 26.8% | 19.6% | 6.6% | 1.8% | 1.4% | 1.1% |
| Jan 2026 | 41.9% | 29.4% | 18.7% | 5.6% | 2.1% | 1.4% | 0.92% |
| Feb 2026 | 40.5% | 30% | 18.2% | 6.2% | 2.5% | 1.7% | 0.93% |
| Mar 2026 | 43.3% | 26.7% | 19.6% | 5.7% | 2.3% | 1.6% | 0.83% |
| Apr 2026 | 44.9% | 26.3% | 19.4% | 5.2% | 2% | 1.4% | 0.75% |
| May 2026 | 41.9% | 25.7% | 22.6% | 5.4% | 2.1% | 1.5% | 0.78% |
| Jun 2026 | 44.2% | 25.4% | 21.1% | 5.5% | 1.9% | 1.2% | 0.73% |
| Jul 2026 | 44.2% | 24.6% | 21.7% | 5.6% | 2% | 1.2% | 0.74% |
| Aug 2026 | 42.8% | 23.9% | 23.8% | 5.1% | 2.4% | 1.2% | 0.74% |
| Sep 2026 | 43.4% | 26.2% | 21.4% | 5.1% | 1.9% | 1.1% | 0.86% |
How has the FedEx and Mainfreight comparison changed over the last 12 months?
3 findings
- Mainfreight was ahead of FedEx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FedEx’s share of searches among freight and logistics companies in New Zealand moved from 20.4% to 21.4%, and its estimated monthly branded searches held steady at 20.9K.
- Across the 12 months ending September 2026, Mainfreight’s share of searches among freight and logistics companies in New Zealand moved from 28.4% to 26.2%, and its estimated monthly branded searches moved from 29K to 25.6K.
How did search popularity change for New Zealand freight and logistics companies in September 2026?
2 changes
In September 2026, Mainfreight gained share of searches among freight and logistics companies in New Zealand, from 23.9% to 26.2%.
In September 2026, FedEx lost share of searches among freight and logistics companies in New Zealand, from 23.8% to 21.4%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using FedEx’s and Mainfreight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FedEx
12 branded search terms
- fedex
- fedex courier
- fedex freight
- fedex international
- fedex logistics
- fedex office
- fedex pak
- fedex pickup
- fedex quote
- fedex shipping
- fedex tracking
- tnt fedex
Mainfreight
7 branded search terms
- don braid mainfreight
- mainchain mainfreight
- Mainfreight
- Mainfreight Hamilton
- mainfreight mainchain
- Mainfreight Thames
- mainfreight tracking
Other head-to-heads among freight and logistics companies
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