Brandwave

Fliway vs Mainfreight:Which is more popular?

In September 2026, Mainfreight had more branded searches than Fliway among freight and logistics companies in New Zealand. Mainfreight had about 25,600 branded searches, while Fliway had 4,940. Mainfreight made up 26.2% of all freight and logistics company searches we track, and Fliway accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, Mainfreight appeared in all four answers and Fliway in two. Mainfreight was mentioned before Fliway in every answer.

Among freight and logistics companies in New Zealand in September 2026

Who do people search for more?

Mainfreight, about 5 searches for every 1 for Fliway

Mainfreight 25.6K searchesFliway 4.9K searches

Who does AI mention more?

Mainfreight, mentioned in every answer we collected

Mainfreight in 4 of 4Fliway in 2 of 4

Who does AI recommend more?

Mainfreight, named ahead of Fliway in every answer

Mainfreight first in 4Fliway never first

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mainfreight appeared in all four answers. Fliway was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mainfreight was listed before Fliway in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mainfreight1st
  2. DHL2nd
  3. Fliway3rd
  4. MOVe Logistics4th
  5. Toll5th
  6. FedEx6th
  7. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mainfreight4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fliway2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MOVe Logistics2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FedEx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers
  • Asked ChatGPT

    “Which freight or logistics company should I hire in New Zealand?”

    1. 1Mainfreight
    2. 2Fliway
    3. 3DHL
  • Asked ChatGPT

    “What are the best freight and logistics companies in New Zealand?”

    1. 1Mainfreight
    2. 2DHL
    3. 3Fliway
    4. 4MOVe Logistics
    5. 5Toll
    6. 6FedEx
  • Asked ChatGPT

    “What's the best freight or logistics company in New Zealand for an overseas shipment?”

    1. 1Mainfreight
    2. 2DHL
  • Searched Google, AI Overview

    “freight forwarders nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “logistics companies nz”

    1. 1Mainfreight
    2. 2MOVe Logistics

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Fliway or Mainfreight more popular in search?

This chart shows how often people search Google for Fliway and Mainfreight by name. Each line represents a brand's share of searches for all seven freight and logistics companies we track, month by month, from searches in New Zealand.

Fliway and Mainfreight among freight and logistics companies in New Zealand, by month

Share of searches by month for Mainfreight, Fliway. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExFliwayMOVe LogisticsBig ChillToll
Oct 202541.2%28.4%20.4%5.4%1.9%1.6%1.2%
Nov 202536.9%31.7%20.2%6.1%2.3%1.6%1.1%
Dec 202542.8%26.8%19.6%6.6%1.8%1.4%1.1%
Jan 202641.9%29.4%18.7%5.6%2.1%1.4%0.92%
Feb 202640.5%30%18.2%6.2%2.5%1.7%0.93%
Mar 202643.3%26.7%19.6%5.7%2.3%1.6%0.83%
Apr 202644.9%26.3%19.4%5.2%2%1.4%0.75%
May 202641.9%25.7%22.6%5.4%2.1%1.5%0.78%
Jun 202644.2%25.4%21.1%5.5%1.9%1.2%0.73%
Jul 202644.2%24.6%21.7%5.6%2%1.2%0.74%
Aug 202642.8%23.9%23.8%5.1%2.4%1.2%0.74%
Sep 202643.4%26.2%21.4%5.1%1.9%1.1%0.86%

How has the Fliway and Mainfreight comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand freight and logistics companies in September 2026?

2 changes
  1. In September 2026, Mainfreight gained share of searches among freight and logistics companies in New Zealand, from 23.9% to 26.2%.

  2. Estimated monthly branded searches for Fliway in New Zealand fell 10.7% over 12 measured months, from 5.5K to 4.9K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Fliway’s and Mainfreight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fliway

8 branded search terms

  • fliway
  • fliway courier
  • fliway delivery
  • fliway delivery times
  • fliway logistics
  • fliway napier
  • fliway tracking
  • fliway transport

Mainfreight

7 branded search terms

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight Hamilton
  • mainfreight mainchain
  • Mainfreight Thames
  • mainfreight tracking

How the Brand Demand Index is measured

Other head-to-heads among freight and logistics companies

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