How popular isToll?
In September 2026, people searched for Toll by name about 840 times in New Zealand, a 29.4% decrease from the previous year. These searches made up 0.86% of all New Zealand freight and logistics company searches, placing Toll seventh out of seven companies. When we asked both ChatGPT and Google AI Overviews about freight and logistics companies, Toll appeared in one of the four answers and was the fifth most recommended of the seven.
Toll is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.
DHLShare of searches 43.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
MainfreightShare of searches 26.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
FedExShare of searches 21.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th- FliwayShare of searches 5.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
TollShare of searches 0.86%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top freight and logistics companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Toll was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Toll is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mainfreight1st
- DHL2nd
- Fliway3rd
MOVe Logistics4th- Toll5th
- FedEx6th
Big Chill–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mainfreight4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fliway2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MOVe Logistics2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FedEx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toll1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about freight and logistics companies
4 answers
Asked ChatGPT
“Which freight or logistics company should I hire in New Zealand?”
Asked ChatGPT
“What are the best freight and logistics companies in New Zealand?”
Asked ChatGPT
“What's the best freight or logistics company in New Zealand for an overseas shipment?”
Searched Google, AI Overview
“freight forwarders nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“logistics companies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which freight and logistics companies compete with Toll?
Share of searches by month for DHL, Mainfreight, FedEx, Fliway, Toll. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | Mainfreight | FedEx | Fliway | MOVe Logistics | Big Chill | Toll |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 28.4% | 20.4% | 5.4% | 1.9% | 1.6% | 1.2% |
| Nov 2025 | 36.9% | 31.7% | 20.2% | 6.1% | 2.3% | 1.6% | 1.1% |
| Dec 2025 | 42.8% | 26.8% | 19.6% | 6.6% | 1.8% | 1.4% | 1.1% |
| Jan 2026 | 41.9% | 29.4% | 18.7% | 5.6% | 2.1% | 1.4% | 0.92% |
| Feb 2026 | 40.5% | 30% | 18.2% | 6.2% | 2.5% | 1.7% | 0.93% |
| Mar 2026 | 43.3% | 26.7% | 19.6% | 5.7% | 2.3% | 1.6% | 0.83% |
| Apr 2026 | 44.9% | 26.3% | 19.4% | 5.2% | 2% | 1.4% | 0.75% |
| May 2026 | 41.9% | 25.7% | 22.6% | 5.4% | 2.1% | 1.5% | 0.78% |
| Jun 2026 | 44.2% | 25.4% | 21.1% | 5.5% | 1.9% | 1.2% | 0.73% |
| Jul 2026 | 44.2% | 24.6% | 21.7% | 5.6% | 2% | 1.2% | 0.74% |
| Aug 2026 | 42.8% | 23.9% | 23.8% | 5.1% | 2.4% | 1.2% | 0.74% |
| Sep 2026 | 43.4% | 26.2% | 21.4% | 5.1% | 1.9% | 1.1% | 0.86% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.4% | 42.4K | +0.07% | +0.6 points | |
| 2, held 2nd | 26.2% | 25.6K | +8.4% | +2.3 points | |
| 3, held 3rd | 21.4% | 20.9K | -11.1% | -2.4 points | |
| 4, held 4th | 5.1% | 4.9K | -2.9% | -0.1 points | |
| 5, held 5th | 1.9% | 1.9K | -20.8% | -0.5 points | |
| 6, held 6th | 1.1% | 1.1K | -7.5% | -0.1 points | |
| 7, held 7th | 0.86% | 840 | +15.1% | +0.1 points |
1.
DHL43.4%
Held 1st. 42.4K estimated branded searches, +0.07% vs prior month. Share +0.6 points.
26.2%
Held 2nd. 25.6K estimated branded searches, +8.4% vs prior month. Share +2.3 points.
3.
FedEx21.4%
Held 3rd. 20.9K estimated branded searches, -11.1% vs prior month. Share -2.4 points.
4.Fliway
5.1%
Held 4th. 4.9K estimated branded searches, -2.9% vs prior month. Share -0.1 points.
1.9%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.5 points.
1.1%
Held 6th. 1.1K estimated branded searches, -7.5% vs prior month. Share -0.1 points.
7.
Toll0.86%
Held 7th. 840 estimated branded searches, +15.1% vs prior month. Share +0.1 points.
Compare popularity between Toll and its closest rivals
Every comparison with Toll
6 comparisons
How has branded search demand for Toll changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toll in New Zealand fell from 1.2K to 840.
- Across the 12 months ending September 2026, Toll’s share of searches among freight and logistics companies in New Zealand held steady, from 1.2% to 0.86%.
How did search popularity change for New Zealand freight and logistics companies in September 2026?
6 changes
In September 2026, Mainfreight gained share of searches among freight and logistics companies in New Zealand, from 23.9% to 26.2%.
In September 2026, DHL gained share of searches among freight and logistics companies in New Zealand, from 42.8% to 43.4%.
In September 2026, FedEx lost share of searches among freight and logistics companies in New Zealand, from 23.8% to 21.4%.
Estimated monthly branded searches for Big Chill in New Zealand fell 30.6% over 12 measured months, from 1.6K to 1.1K in September 2026.
Estimated monthly branded searches for Toll in New Zealand fell 29.4% over 12 measured months, from 1.2K to 840 in September 2026.
Estimated monthly branded searches for Fliway in New Zealand fell 10.7% over 12 measured months, from 5.5K to 4.9K in September 2026.
How are Toll’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Toll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- toll freight
- toll logistics
- toll shipping
- toll tracking
Do you work for Toll? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Toll your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.