MOVe Logistics vs Toll:Which is more popular?
In September 2026, MOVe Logistics had more branded searches than Toll among freight and logistics companies in New Zealand. MOVe Logistics had about 1,900 branded searches, while Toll had 840. MOVe Logistics made up 1.9% of all freight and logistics company searches we track, and Toll accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, MOVe Logistics appeared in two of the four answers and Toll in one. MOVe Logistics was mentioned before Toll in every answer that named either.
Who do people search for more?
MOVe Logistics, about 2 searches for every 1 for Toll
Who does AI mention more?
MOVe Logistics, mentioned in 2 of 4 answers, Toll in 1
Who does AI recommend more?
MOVe Logistics, named ahead of Toll in 2 of 2 answers
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Top freight and logistics companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MOVe Logistics was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Toll was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. MOVe Logistics was listed before Toll in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mainfreight1st
DHL2nd- Fliway3rd
- MOVe Logistics4th
Toll5th
FedEx6th
Big Chill–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mainfreight4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fliway2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MOVe Logistics2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FedEx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toll1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about freight and logistics companies
4 answers
Asked ChatGPT
“Which freight or logistics company should I hire in New Zealand?”
Asked ChatGPT
“What are the best freight and logistics companies in New Zealand?”
Asked ChatGPT
“What's the best freight or logistics company in New Zealand for an overseas shipment?”
Searched Google, AI Overview
“freight forwarders nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“logistics companies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is MOVe Logistics or Toll more popular in search?
This chart shows how often people search Google for MOVe Logistics and Toll by name. Each line represents a brand's share of searches for all seven freight and logistics companies we track, month by month, from searches in New Zealand.
Share of searches by month for MOVe Logistics, Toll. The figures are in the table below the chart.
View monthly share of searches table
| Month | DHL | Mainfreight | FedEx | Fliway | MOVe Logistics | Big Chill | Toll |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 28.4% | 20.4% | 5.4% | 1.9% | 1.6% | 1.2% |
| Nov 2025 | 36.9% | 31.7% | 20.2% | 6.1% | 2.3% | 1.6% | 1.1% |
| Dec 2025 | 42.8% | 26.8% | 19.6% | 6.6% | 1.8% | 1.4% | 1.1% |
| Jan 2026 | 41.9% | 29.4% | 18.7% | 5.6% | 2.1% | 1.4% | 0.92% |
| Feb 2026 | 40.5% | 30% | 18.2% | 6.2% | 2.5% | 1.7% | 0.93% |
| Mar 2026 | 43.3% | 26.7% | 19.6% | 5.7% | 2.3% | 1.6% | 0.83% |
| Apr 2026 | 44.9% | 26.3% | 19.4% | 5.2% | 2% | 1.4% | 0.75% |
| May 2026 | 41.9% | 25.7% | 22.6% | 5.4% | 2.1% | 1.5% | 0.78% |
| Jun 2026 | 44.2% | 25.4% | 21.1% | 5.5% | 1.9% | 1.2% | 0.73% |
| Jul 2026 | 44.2% | 24.6% | 21.7% | 5.6% | 2% | 1.2% | 0.74% |
| Aug 2026 | 42.8% | 23.9% | 23.8% | 5.1% | 2.4% | 1.2% | 0.74% |
| Sep 2026 | 43.4% | 26.2% | 21.4% | 5.1% | 1.9% | 1.1% | 0.86% |
How has the MOVe Logistics and Toll comparison changed over the last 12 months?
3 findings
- MOVe Logistics was ahead of Toll in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MOVe Logistics’ share of searches among freight and logistics companies in New Zealand held steady at 1.9%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Toll’s share of searches among freight and logistics companies in New Zealand moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 1.2K to 840.
How did search popularity change for New Zealand freight and logistics companies in September 2026?
1 change
Estimated monthly branded searches for Toll in New Zealand fell 29.4% over 12 measured months, from 1.2K to 840 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using MOVe Logistics’ and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MOVe Logistics
1 branded search term
- move logistics
Toll
4 branded search terms
- toll freight
- toll logistics
- toll shipping
- toll tracking
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