Brandwave

FedEx vs Mainfreight:Which is more popular?

In September 2026, Mainfreight had more branded searches than FedEx among customs brokers in New Zealand. Mainfreight had about 17,500 branded searches, while FedEx had 8,670. Mainfreight made up 36.7% of all customs broker searches we track, and FedEx accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about customs brokers, Mainfreight appeared in three of the five answers and FedEx in none.

Among customs brokers in New Zealand in September 2026

Who do people search for more?

Mainfreight, about 2 searches for every 1 for FedEx

Mainfreight 17.5K searchesFedEx 8.7K searches

Who does AI mention more?

Mainfreight, mentioned in 3 of 5 answers, FedEx in 0

Mainfreight in 3 of 5FedEx in 0 of 5

Who does AI recommend more?

Mainfreight, the only one of the two named

Mainfreight first in 3FedEx never named

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mainfreight was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FedEx did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FedEx or Mainfreight more popular in search?

This chart shows how often people search Google for FedEx and Mainfreight by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.

FedEx and Mainfreight among customs brokers in New Zealand, by month

Share of searches by month for Mainfreight, FedEx. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

How has the FedEx and Mainfreight comparison changed over the last 12 months?

3 findings
  • Mainfreight was ahead of FedEx in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FedEx’s share of searches among customs brokers in New Zealand moved from 17.1% to 18.2%, and its estimated monthly branded searches held steady at 8.7K.
  • Across the 12 months ending September 2026, Mainfreight’s share of searches among customs brokers in New Zealand moved from 41.2% to 36.7%, and its estimated monthly branded searches moved from 20.9K to 17.5K.

How did search popularity change for New Zealand customs brokers in September 2026?

1 change

  1. In September 2026, Mainfreight gained share of searches among customs brokers in New Zealand, from 36% to 36.7%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using FedEx’s and Mainfreight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FedEx

8 branded search terms

  • fedex
  • fedex courier
  • fedex international
  • fedex office
  • fedex pak
  • fedex pickup
  • fedex quote
  • tnt fedex

Mainfreight

6 branded search terms

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight Hamilton
  • mainfreight mainchain
  • Mainfreight Thames

How the Brand Demand Index is measured

Other head-to-heads among customs brokers

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