Brandwave

DHL vs Rocket Freight International:Which is more popular?

In September 2026, DHL had more branded searches than Rocket Freight International among customs brokers in New Zealand. DHL had about 19,700 branded searches, while Rocket Freight International had 210. DHL made up 41.4% of all customs broker searches we track, and Rocket Freight International accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about customs brokers, Rocket Freight International appeared in three of the five answers and DHL in one. Rocket Freight International was mentioned before DHL in every answer that named either.

Among customs brokers in New Zealand in September 2026

Who do people search for more?

DHL, about 94 searches for every 1 for Rocket Freight International

DHL 19.7K searchesRocket Freight International 210 searches

Who does AI mention more?

Rocket Freight International, mentioned in 3 of 5 answers, DHL in 1

Rocket Freight International in 3 of 5DHL in 1 of 5

Who does AI recommend more?

Rocket Freight International, named ahead of DHL in 3 of 3 answers

Rocket Freight International first in 3DHL never first

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Top customs brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rocket Freight International was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DHL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rocket Freight International was listed before DHL in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Easy Freight1st
  2. Just Customs2nd
  3. Mainfreight3rd
  4. Rocket Freight International4th
  5. Platinum Freight5th
  6. Mondiale VGL6th
  7. DHL7th
  8. FedEx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Easy Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Just Customs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mainfreight3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocket Freight International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mondiale VGL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Platinum Freight2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DHL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FedEx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customs brokers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DHL or Rocket Freight International more popular in search?

This chart shows how often people search Google for DHL and Rocket Freight International by name. Each line represents a brand's share of searches for all eight customs brokers we track, month by month, from searches in New Zealand.

DHL and Rocket Freight International among customs brokers in New Zealand, by month

Share of searches by month for DHL, Rocket Freight International. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExMondiale VGLRocket Freight InternationalEasy FreightJust CustomsPlatinum Freight
Oct 202538.4%41.2%17.1%2.7%0.34%0.18%0.04%0.04%
Nov 202535.9%45.3%15.8%2.6%0.31%0.13%0.02%0.02%
Dec 202542.7%38.2%16.2%2.5%0.26%0.13%0.04%0.04%
Jan 202640.6%41.8%14.8%2.2%0.29%0.23%0.04%0.06%
Feb 202640.5%41.8%14.8%2.2%0.35%0.19%0.04%0.06%
Mar 202643.1%37.6%15.9%2.5%0.59%0.2%0.04%0.02%
Apr 202642.3%35.9%18.1%2.9%0.36%0.29%0.04%0.02%
May 202641.9%36%18.2%2.9%0.68%0.23%0.06%0.04%
Jun 202642.7%35.1%17.9%3.4%0.54%0.23%0.04%0.02%
Jul 202641.7%36.3%18.4%2.9%0.36%0.23%0.02%0.06%
Aug 202641.5%36%18.2%3.6%0.44%0.23%0.06%0.04%
Sep 202641.4%36.7%18.2%2.9%0.44%0.23%0.06%0.04%

How has the DHL and Rocket Freight International comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customs brokers in September 2026?

2 changes

  1. DHL’s share of searches among customs brokers in New Zealand has lost ground for 3 months in a row, from 42.7% to 41.4% in September 2026.

  2. Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using DHL’s and Rocket Freight International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DHL

10 branded search terms

  • DHL
  • dhl ecom
  • DHL Express
  • DHL Lower Hutt
  • DHL Manukau
  • dhl supply chain
  • DHL Tauranga
  • DHL Timaru
  • DHL Whangarei
  • my dhl

Rocket Freight International

1 branded search term

  • rocket freight

How the Brand Demand Index is measured

Other head-to-heads among customs brokers

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