Brandwave

How popular isLindt?

In September 2026, people searched for Lindt by name about 6,250 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 16.7% of all New Zealand chocolate bar brand searches, placing Lindt third out of six brands. When we asked both ChatGPT and Google AI Overviews about chocolate bar brands, Lindt appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Lindt is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Whittaker'sShare of searches 43.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Wellington Chocolate FactoryShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LindtShare of searches 16.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Ferrero RocherShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OchoShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top chocolate bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lindt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lindt is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Wellington Chocolate Factory2nd
  3. Ocho3rd
  4. Tony's Chocolonely4th
  5. Lindt5th
  6. Ferrero Rocher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which chocolate bar brands compete with Lindt?

Lindt against chocolate bar brands in New Zealand, by month

Share of searches by month for Whittaker's, Wellington Chocolate Factory, Lindt, Ferrero Rocher, Ocho. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sWellington Chocolate FactoryLindtFerrero RocherOchoTony's Chocolonely
Oct 202543.9%20%20.2%13.8%1.9%0.21%
Nov 202538.2%17.6%24.3%18.3%1.5%0.13%
Dec 202527%15.2%27.6%29%1.2%0.07%
Jan 202633.3%27.8%21.6%15.7%1.4%0.1%
Feb 202642.9%19.5%19.8%16.4%1.2%0.2%
Mar 202638.1%17.4%30.3%12.2%1.5%0.44%
Apr 202634.8%19.4%30.3%13.4%1.5%0.49%
May 202639.2%18%21.5%18.4%1.7%1.3%
Jun 202643.8%20.1%19.5%13.8%1.9%0.94%
Jul 202649.6%18.6%17%12.6%1.8%0.38%
Aug 202644.4%16.8%18.4%17%2.6%0.78%
Sep 202643.7%20%16.7%16.6%2.1%0.95%

  1. 1.Whittaker's

    43.7%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Wellington Chocolate Factory

    20%

    Moved from 4th to 2nd. 6.8K estimated branded searches, +20.7% vs prior month. Share +3.2 points.

  3. 3.Lindt

    16.7%

    Moved from 2nd to 3rd. 5.6K estimated branded searches, -8.1% vs prior month. Share -1.8 points.

  4. 4.Ferrero Rocher

    16.6%

    Moved from 3rd to 4th. 5.6K estimated branded searches, -0.53% vs prior month. Share -0.4 points.

  5. 5.Ocho

    2.1%

    Held 5th. 710 estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  6. 6.Tony's Chocolonely

    0.95%

    Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

Compare popularity between Lindt and its closest rivals

Every comparison with Lindt

12 comparisons

How has branded search demand for Lindt changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lindt in New Zealand fell from 7.3K to 6.3K.
  • Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand decreased from 20.2% to 16.7%.
  • Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand peaked at 30.3% in April 2026 and was lowest at 16.7% in September 2026.
  • Across the 12 months ending September 2026, Lindt fell from 2nd to 3rd among chocolate bar brands in New Zealand.

How did search popularity change for New Zealand chocolate bar brands in September 2026?

6 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.

  2. In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.

  3. In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.

  4. In September 2026, Ocho lost share of searches among chocolate bar brands in New Zealand, from 2.6% to 2.1%.

  5. Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026.

  6. Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.3% over 12 measured months, from 4.7K to 5.6K in September 2026.

How are Lindt’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Lindt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bunny lindt
  • chocolate lindor lindt
  • chocolate lindt dark
  • lindt
  • lindt candy bars
  • lindt chocolate bunny
  • lindt cocoa
  • lindt easter egg
  • lindt lindor
  • lindt pistachio
  • lindt truffles

Do you work for Lindt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lindt compete?

Lindt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chocolate brands5th of 126.5%Show ranking
Chocolate bar brands3rd of 616.7%Shown above
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