House of Chocolate vs Lindt:Which is more popular?
In September 2026, Lindt had more branded searches than House of Chocolate among chocolate brands in New Zealand. Lindt had about 6,250 branded searches, while House of Chocolate had 1,600. Lindt made up 6.5% of all chocolate brand searches we track, and House of Chocolate accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about chocolate brands, House of Chocolate appeared in two of the five answers and Lindt in one. House of Chocolate was mentioned before Lindt in two out of three answers that named either.
Who do people search for more?
Lindt, about 4 searches for every 1 for House of Chocolate
Who does AI mention more?
House of Chocolate, mentioned in 2 of 5 answers, Lindt in 1
Who does AI recommend more?
House of Chocolate, named ahead of Lindt in 2 of 3 answers
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Top chocolate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, House of Chocolate was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lindt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. House of Chocolate was listed before Lindt in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bennetts of Mangawhai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate brands
5 answers
Asked ChatGPT
“Which chocolate brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chocolate brands in New Zealand?”
Asked ChatGPT
“What's the best chocolate brand in New Zealand for an everyday treat?”
Searched Google, AI Overview
“chocolate brands nz”
Searched Google, AI Overview
“milk chocolate nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is House of Chocolate or Lindt more popular in search?
This chart shows how often people search Google for House of Chocolate and Lindt by name. Each line represents a brand's share of searches for all 12 chocolate brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lindt, House of Chocolate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittaker's | Cadbury | Wellington Chocolate Factory | Ferrero Rocher | Lindt | Toblerone | Bennetts of Mangawhai | House of Chocolate | Ocho | Bennetto | Donovan's | Ritter Sport |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 13.5% | 8.4% | 6.2% | 8.5% | 4.5% | 2.7% | 2.2% | 0.75% | 0.66% | 0.69% | 0.61% |
| Nov 2025 | 48.6% | 14% | 7.1% | 7.7% | 9.7% | 4.9% | 3.2% | 2.3% | 0.56% | 0.63% | 0.68% | 0.51% |
| Dec 2025 | 38.4% | 14.2% | 6.9% | 13.6% | 12.2% | 7.2% | 3.7% | 1.8% | 0.5% | 0.56% | 0.62% | 0.36% |
| Jan 2026 | 44.8% | 15.6% | 11.4% | 7.1% | 9.2% | 4.5% | 3.9% | 1.3% | 0.57% | 0.57% | 0.61% | 0.55% |
| Feb 2026 | 48.4% | 13.5% | 8.8% | 8% | 9.3% | 4% | 3.6% | 2% | 0.54% | 0.54% | 0.6% | 0.72% |
| Mar 2026 | 44.5% | 18.5% | 7.2% | 5.3% | 13.7% | 2.6% | 3.1% | 2.9% | 0.58% | 0.62% | 0.5% | 0.64% |
| Apr 2026 | 41.1% | 21.6% | 8% | 5.9% | 13.6% | 2.5% | 3.4% | 1.8% | 0.58% | 0.59% | 0.51% | 0.53% |
| May 2026 | 43.5% | 22.3% | 7% | 7.6% | 8.7% | 3.1% | 2.9% | 1.9% | 0.62% | 0.73% | 0.67% | 0.92% |
| Jun 2026 | 47.2% | 20.4% | 7.7% | 5.6% | 7.9% | 4.1% | 2.6% | 1.7% | 0.68% | 0.6% | 0.72% | 0.76% |
| Jul 2026 | 54.3% | 16.3% | 7.5% | 5.6% | 7.2% | 2.7% | 2.3% | 1.6% | 0.65% | 0.51% | 0.58% | 0.65% |
| Aug 2026 | 51.1% | 17.4% | 6.2% | 6.7% | 7.1% | 4.9% | 2.1% | 1.6% | 0.89% | 0.78% | 0.58% | 0.53% |
| Sep 2026 | 51.8% | 16.2% | 7.6% | 6.6% | 6.5% | 5.2% | 2.1% | 1.7% | 0.74% | 0.64% | 0.61% | 0.44% |
How has the House of Chocolate and Lindt comparison changed over the last 12 months?
3 findings
- Lindt was ahead of House of Chocolate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among chocolate brands in New Zealand moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in New Zealand moved from 8.5% to 6.5%, and its estimated monthly branded searches moved from 7.3K to 6.3K.
How did search popularity change for New Zealand chocolate brands in September 2026?
3 changes
In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 3rd among chocolate brands in New Zealand, with 7.6% of the searches.
In September 2026, Lindt lost share of searches among chocolate brands in New Zealand, from 7.1% to 6.5%.
Estimated monthly branded searches for House of Chocolate in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using House of Chocolate’s and Lindt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
House of Chocolate
1 branded search term
- house of chocolate
Lindt
11 branded search terms
- bunny lindt
- chocolate lindor lindt
- chocolate lindt dark
- lindt
- lindt candy bars
- lindt chocolate bunny
- lindt cocoa
- lindt easter egg
- lindt lindor
- lindt pistachio
- lindt truffles
Other head-to-heads among chocolate brands
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