Brandwave

Chocolate brands in New Zealand:Which brands are most popular in search?

In August 2026, Whittaker's was the most searched among chocolate brands in New Zealand, with an estimated 49K branded searches and 49.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Whittaker's49.5%
  2. Cadbury19.2%
  3. Ferrero Rocher8.5%
  4. Lindt7.4%
  5. Wellington Chocolate Factory6.2%
  6. Toblerone6%
  7. Bennetts of Mangawhai2.1%
  8. Ritter Sport0.58%
  9. Donovan's0.51%

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Share of SearchLeaderboard

Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chocolate brands in New Zealand, by month

Share of Search by month for Whittaker's, Cadbury, Ferrero Rocher, Lindt, Wellington Chocolate Factory, Toblerone, Bennetts of Mangawhai. The figures are in the table below the chart.

View monthly share of search table
MonthWhittaker'sCadburyFerrero RocherLindtWellington Chocolate FactoryTobleroneBennetts of MangawhaiRitter SportDonovan's
Oct 202550.2%14.2%8.3%9.1%8.5%5.7%2.7%0.64%0.6%
Nov 202547.2%14.6%10.1%10.4%7.1%6.3%3.2%0.56%0.58%
Dec 202536.3%14.3%16.9%12.4%6.7%9%3.6%0.36%0.54%
Jan 202642.7%16.3%9.1%9.6%11.3%5.9%3.9%0.6%0.53%
Feb 202646.9%14.6%10.1%9.7%8.8%5%3.7%0.74%0.52%
Mar 202643.6%19.9%7%14.5%7.4%3.3%3.2%0.7%0.43%
Apr 202636.4%29.4%6.8%12.8%7.5%2.9%3.2%0.52%0.43%
May 202640.5%25.9%9.6%8.9%6.9%3.8%2.9%0.93%0.59%
Jun 202645.5%22.3%7.4%8.3%7.7%4.8%2.6%0.76%0.68%
Jul 202653.2%18.2%6.9%7.4%7.5%3.4%2.3%0.66%0.52%
Aug 202649.5%19.2%8.5%7.4%6.2%6%2.1%0.58%0.51%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Whittaker's

    49.5%

    held 1st · 49K estimated branded searches · -6.8% vs prior month · -3.6 points

  2. 2.Cadbury

    19.2%

    held 2nd · 19K estimated branded searches · +5.8% vs prior month · +1.1 points

  3. 3.Ferrero Rocher

    8.5%

    moved from 5th to 3rd · 8.4K estimated branded searches · +23.1% vs prior month · +1.6 points

  4. 4.Lindt

    7.4%

    held 4th · 7.3K estimated branded searches · -0.68% vs prior month · 0 points

  5. 5.Wellington Chocolate Factory

    6.2%

    moved from 3rd to 5th · 6.1K estimated branded searches · -17.9% vs prior month · -1.3 points

  6. 6.Toblerone

    6%

    held 6th · 5.9K estimated branded searches · +78.4% vs prior month · +2.6 points

  7. 7.Bennetts of Mangawhai

    2.1%

    held 7th · 2.1K estimated branded searches · -7.9% vs prior month · -0.2 points

  8. 8.Ritter Sport

    0.58%

    held 8th · 570 estimated branded searches · -12.3% vs prior month · -0.1 points

  9. 9.Donovan's

    0.51%

    held 9th · 500 estimated branded searches · -2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among chocolate brands in New Zealand?

In August 2026, Whittaker's was the most searched among chocolate brands in New Zealand, with an estimated 49K branded searches and 49.5% estimated Share of Search within this set. Cadbury is in 2nd place, 30.3 percentage points behind at 19.2% Share of Search.

New Zealand chocolate brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Whittaker's50.2% → 49.5%53.2%Jul 202636.3%Dec 20251st
Cadbury14.2% → 19.2%29.4%Apr 202614.2%Oct 20252nd
Ferrero Rocher8.3% → 8.5%16.9%Dec 20256.8%Apr 20265th → 3rd
Lindt9.1% → 7.4%14.5%Mar 20267.4%Aug 20263rd → 4th
Wellington Chocolate Factory8.5% → 6.2%11.3%Jan 20266.2%Aug 20264th → 5th
Toblerone5.7% → 6%9%Dec 20252.9%Apr 20266th
Bennetts of Mangawhai2.7% → 2.1%3.9%Jan 20262.1%Aug 20267th
Ritter Sport0.64% → 0.58%0.93%May 20260.36%Dec 20258th
Donovan's0.6% → 0.51%0.68%Jun 20260.43%Mar 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand decreased from 50.2% to 49.5%.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands in New Zealand increased from 14.2% to 19.2%.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands in New Zealand decreased from 9.1% to 7.4%.
  • Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand decreased from 8.5% to 6.2%.
  • Across the 11 months ending August 2026, Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand decreased from 2.7% to 2.1%.
  • Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand peaked at 53.2% in July 2026 and was lowest at 36.3% in December 2025.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands in New Zealand peaked at 29.4% in April 2026 and was lowest at 14.2% in October 2025.
  • Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands in New Zealand peaked at 16.9% in December 2025 and was lowest at 6.8% in April 2026.
  • Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands in New Zealand peaked at 14.5% in March 2026 and was lowest at 7.4% in August 2026.
  • Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand peaked at 11.3% in January 2026 and was lowest at 6.2% in August 2026.
  • Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand peaked at 9% in December 2025 and was lowest at 2.9% in April 2026.
  • Across the 11 months ending August 2026, Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand peaked at 3.9% in January 2026 and was lowest at 2.1% in August 2026.
  • Across the 11 months ending August 2026, Ferrero Rocher rose from 5th to 3rd among chocolate brands in New Zealand.
  • Across the 11 months ending August 2026, Lindt fell from 3rd to 4th among chocolate brands in New Zealand.
  • Across the 11 months ending August 2026, Wellington Chocolate Factory fell from 4th to 5th among chocolate brands in New Zealand.
  • Across the 11 months ending August 2026, Toblerone, Ritter Sport and Donovan's held steady: their estimated Share of Search among chocolate brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand chocolate brands in August 2026?

  1. In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.

  2. In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.

  3. In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.

  4. In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.

  5. In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.

  6. Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.

  7. Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.

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