Brandwave

Wellington Chocolate Factory vs Whittaker's:Which is more popular by branded search in New Zealand?

In August 2026, Whittaker's had more branded searches than Wellington Chocolate Factory among chocolate brands in New Zealand. Whittaker's was estimated to have 49K branded searches compared to Wellington Chocolate Factory’s 6.1K, and held a 49.5% Share of Search versus Wellington Chocolate Factory’s 6.2%.

Share of Search among chocolate brands in New Zealand in August 2026Which is more popular in search, Wellington Chocolate Factory or Whittaker's?
Wellington Chocolate Factory6.2%6.1K searches
vs
Whittaker's49.5%49K searches
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Which is more popular in search, Wellington Chocolate Factory or Whittaker's?

Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Wellington Chocolate Factory and Whittaker's among chocolate brands in New Zealand, by month

Share of Search by month for Whittaker's, Wellington Chocolate Factory. The figures are in the table below the chart.

View monthly share of search table
MonthWhittaker'sCadburyFerrero RocherLindtWellington Chocolate FactoryTobleroneBennetts of MangawhaiRitter SportDonovan's
Oct 202550.2%14.2%8.3%9.1%8.5%5.7%2.7%0.64%0.6%
Nov 202547.2%14.6%10.1%10.4%7.1%6.3%3.2%0.56%0.58%
Dec 202536.3%14.3%16.9%12.4%6.7%9%3.6%0.36%0.54%
Jan 202642.7%16.3%9.1%9.6%11.3%5.9%3.9%0.6%0.53%
Feb 202646.9%14.6%10.1%9.7%8.8%5%3.7%0.74%0.52%
Mar 202643.6%19.9%7%14.5%7.4%3.3%3.2%0.7%0.43%
Apr 202636.4%29.4%6.8%12.8%7.5%2.9%3.2%0.52%0.43%
May 202640.5%25.9%9.6%8.9%6.9%3.8%2.9%0.93%0.59%
Jun 202645.5%22.3%7.4%8.3%7.7%4.8%2.6%0.76%0.68%
Jul 202653.2%18.2%6.9%7.4%7.5%3.4%2.3%0.66%0.52%
Aug 202649.5%19.2%8.5%7.4%6.2%6%2.1%0.58%0.51%
Sep 2026—————————

How has the Wellington Chocolate Factory and Whittaker's comparison changed over the last 12 months?

How did search popularity change for New Zealand chocolate brands in August 2026?

  1. In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.

  2. In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.

  3. In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Wellington Chocolate Factory’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wellington Chocolate Factory

10 branded search terms

  • the wellington chocolate factory
  • wellington chocolate
  • wellington chocolate company
  • wellington chocolate factory
  • wellington chocolate factory chocolate
  • wellington chocolate factory hot chocolate
  • wellington chocolate factory menu
  • wellington chocolate factory near me
  • wellington chocolate factory tour
  • wellington chocolate shop

Whittaker's

8 branded search terms

  • whittaker's
  • whittaker's chocolate
  • whittakers
  • whittakers chocolate
  • whittakers co nz
  • whittakers near me
  • whittakers nz
  • whittakers online

How the Brand Demand Index is measured

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