Brandwave

How popular isWellington Chocolate Factory in search?

In August 2026, there were an estimated 6.1K branded searches for Wellington Chocolate Factory in New Zealand which is down 16.2% over the last 11 months. Wellington Chocolate Factory holds 6.2% estimated Share of Search among New Zealand chocolate brands and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Whittaker's49.5%
  2. Cadbury19.2%
  3. Ferrero Rocher8.5%
  4. Lindt7.4%
  5. Wellington Chocolate Factory6.2%
  6. Toblerone6%
  7. Bennetts of Mangawhai2.1%
  8. Ritter Sport0.58%
  9. Donovan's0.51%
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Which chocolate brands compete with Wellington Chocolate Factory?

Wellington Chocolate Factory against chocolate brands in New Zealand, by month

Share of Search by month for Whittaker's, Cadbury, Ferrero Rocher, Lindt, Wellington Chocolate Factory, Toblerone, Bennetts of Mangawhai. The figures are in the table below the chart.

View monthly share of search table
MonthWhittaker'sCadburyFerrero RocherLindtWellington Chocolate FactoryTobleroneBennetts of MangawhaiRitter SportDonovan's
Oct 202550.2%14.2%8.3%9.1%8.5%5.7%2.7%0.64%0.6%
Nov 202547.2%14.6%10.1%10.4%7.1%6.3%3.2%0.56%0.58%
Dec 202536.3%14.3%16.9%12.4%6.7%9%3.6%0.36%0.54%
Jan 202642.7%16.3%9.1%9.6%11.3%5.9%3.9%0.6%0.53%
Feb 202646.9%14.6%10.1%9.7%8.8%5%3.7%0.74%0.52%
Mar 202643.6%19.9%7%14.5%7.4%3.3%3.2%0.7%0.43%
Apr 202636.4%29.4%6.8%12.8%7.5%2.9%3.2%0.52%0.43%
May 202640.5%25.9%9.6%8.9%6.9%3.8%2.9%0.93%0.59%
Jun 202645.5%22.3%7.4%8.3%7.7%4.8%2.6%0.76%0.68%
Jul 202653.2%18.2%6.9%7.4%7.5%3.4%2.3%0.66%0.52%
Aug 202649.5%19.2%8.5%7.4%6.2%6%2.1%0.58%0.51%
Sep 2026—————————

  1. 1.Whittaker's

    49.5%

    held 1st · 49K estimated branded searches · -6.8% vs prior month · -3.6 points

  2. 2.Cadbury

    19.2%

    held 2nd · 19K estimated branded searches · +5.8% vs prior month · +1.1 points

  3. 3.Ferrero Rocher

    8.5%

    moved from 5th to 3rd · 8.4K estimated branded searches · +23.1% vs prior month · +1.6 points

  4. 4.Lindt

    7.4%

    held 4th · 7.3K estimated branded searches · -0.68% vs prior month · 0 points

  5. 5.Wellington Chocolate Factory

    6.2%

    moved from 3rd to 5th · 6.1K estimated branded searches · -17.9% vs prior month · -1.3 points

  6. 6.Toblerone

    6%

    held 6th · 5.9K estimated branded searches · +78.4% vs prior month · +2.6 points

  7. 7.Bennetts of Mangawhai

    2.1%

    held 7th · 2.1K estimated branded searches · -7.9% vs prior month · -0.2 points

  8. 8.Ritter Sport

    0.58%

    held 8th · 570 estimated branded searches · -12.3% vs prior month · -0.1 points

  9. 9.Donovan's

    0.51%

    held 9th · 500 estimated branded searches · -2% vs prior month · 0 points

Compare search popularity between Wellington Chocolate Factory and its closest rivals

How has branded search demand for Wellington Chocolate Factory changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wellington Chocolate Factory in New Zealand fell from 7.3K to 6.1K.
  • Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand decreased from 8.5% to 6.2%.
  • Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand peaked at 11.3% in January 2026 and was lowest at 6.2% in August 2026.
  • Across the 11 months ending August 2026, Wellington Chocolate Factory fell from 4th to 5th among chocolate brands in New Zealand.

How did search popularity change for New Zealand chocolate brands in August 2026?

  1. In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.

  2. In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.

  3. In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.

  4. In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.

  5. In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.

  6. Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.

How is Wellington Chocolate Factory measured?

Brandwave collects information about searches that people make online using Wellington Chocolate Factory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • the wellington chocolate factory
  • wellington chocolate
  • wellington chocolate company
  • wellington chocolate factory
  • wellington chocolate factory chocolate
  • wellington chocolate factory hot chocolate
  • wellington chocolate factory menu
  • wellington chocolate factory near me
  • wellington chocolate factory tour
  • wellington chocolate shop

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How the Brand Demand Index is measured

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