Toblerone vs Wellington Chocolate Factory:Which is more popular by branded search in New Zealand?
In August 2026, Toblerone and Wellington Chocolate Factory were level on Share of Search among chocolate brands in New Zealand, with an estimated 5.9K versus 6.1K branded searches, at 6% and 6.2% estimated Share of Search.
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Which is more popular in search, Toblerone or Wellington Chocolate Factory?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wellington Chocolate Factory, Toblerone. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Toblerone and Wellington Chocolate Factory comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Toblerone took it in December 2025, Wellington Chocolate Factory took it in January 2026.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 4.8K to 5.9K.
- Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand moved from 8.5% to 6.2%, and its estimated monthly branded searches moved from 7.3K to 6.1K.
How did search popularity change for New Zealand chocolate brands in August 2026?
3 changes
In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.
In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Toblerone’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toblerone
15 branded search terms
- chocolate toblerone dark
- giant toblerone
- miniature toblerone
- toblerone
- toblerone 100g
- toblerone and on
- toblerone coco
- toblerone com
- toblerone near me
- toblerone nz
- toblerone online
- toblerone pak n save
- toblerone praline
- white chocolate toblerone
- white toblerone
Wellington Chocolate Factory
10 branded search terms
- the wellington chocolate factory
- wellington chocolate
- wellington chocolate company
- wellington chocolate factory
- wellington chocolate factory chocolate
- wellington chocolate factory hot chocolate
- wellington chocolate factory menu
- wellington chocolate factory near me
- wellington chocolate factory tour
- wellington chocolate shop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.