How popular isToblerone in search?
In August 2026, there were an estimated 5.9K branded searches for Toblerone in New Zealand which is up 22.5% over the last 11 months. Toblerone holds 6% estimated Share of Search among New Zealand chocolate brands and is ranked 6th of 9 competitors for search popularity.
Whittaker's49.5%
Cadbury19.2%Ferrero Rocher8.5%
Lindt7.4%
Wellington Chocolate Factory6.2%
Toblerone6%
Bennetts of Mangawhai2.1%Ritter Sport0.58%
Donovan's0.51%
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Which chocolate brands compete with Toblerone?
Share of Search by month for Whittaker's, Cadbury, Ferrero Rocher, Lindt, Wellington Chocolate Factory, Toblerone, Bennetts of Mangawhai. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 49K | -6.8% | -3.6 points | |
| 2, held 2nd | 19.2% | 19K | +5.8% | +1.1 points | |
| 3, moved from 5th to 3rd | 8.5% | 8.4K | +23.1% | +1.6 pointsmoved from 5th to 3rd | |
| 4, held 4th | 7.4% | 7.3K | -0.68% | 0 points | |
| 5, moved from 3rd to 5th | 6.2% | 6.1K | -17.9% | -1.3 pointsmoved from 3rd to 5th | |
| 6, held 6th | 6% | 5.9K | +78.4% | +2.6 points | |
| 7, held 7th | 2.1% | 2.1K | -7.9% | -0.2 points | |
| 8, held 8th | 0.58% | 570 | -12.3% | -0.1 points | |
| 9, held 9th | 0.51% | 500 | -2% | 0 points |
49.5%
held 1st · 49K estimated branded searches · -6.8% vs prior month · -3.6 points
2.
Cadbury19.2%
held 2nd · 19K estimated branded searches · +5.8% vs prior month · +1.1 points
8.5%
moved from 5th to 3rd · 8.4K estimated branded searches · +23.1% vs prior month · +1.6 points
4.
Lindt7.4%
held 4th · 7.3K estimated branded searches · -0.68% vs prior month · 0 points
moved from 3rd to 5th · 6.1K estimated branded searches · -17.9% vs prior month · -1.3 points
6%
held 6th · 5.9K estimated branded searches · +78.4% vs prior month · +2.6 points
2.1%
held 7th · 2.1K estimated branded searches · -7.9% vs prior month · -0.2 points
0.58%
held 8th · 570 estimated branded searches · -12.3% vs prior month · -0.1 points
0.51%
held 9th · 500 estimated branded searches · -2% vs prior month · 0 points
Compare search popularity between Toblerone and its closest rivals
- Toblerone vs Lindt: compare search popularity
- Toblerone vs Wellington Chocolate Factory: compare search popularity
- Toblerone vs Bennetts of Mangawhai: compare search popularity
- Compare Toblerone with any brand
How has branded search demand for Toblerone changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toblerone in New Zealand rose from 4.8K to 5.9K.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand peaked at 9% in December 2025 and was lowest at 2.9% in April 2026.
How did search popularity change for New Zealand chocolate brands in August 2026?
6 changes
In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.
In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.
In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.
In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.
Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.
How is Toblerone measured?
Brandwave collects information about searches that people make online using Toblerone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- chocolate toblerone dark
- giant toblerone
- miniature toblerone
- toblerone
- toblerone 100g
- toblerone and on
- toblerone coco
- toblerone com
- toblerone near me
- toblerone nz
- toblerone online
- toblerone pak n save
- toblerone praline
- white chocolate toblerone
- white toblerone
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Is Toblerone your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.