Brandwave

Ferrero Rocher vs Toblerone:Which is more popular by branded search in New Zealand?

In August 2026, Ferrero Rocher had more branded searches than Toblerone among chocolate brands in New Zealand. Ferrero Rocher was estimated to have 8.4K branded searches compared to Toblerone’s 5.9K, and held an 8.5% Share of Search versus Toblerone’s 6%.

Share of Search among chocolate brands in New Zealand in August 2026Which is more popular in search, Ferrero Rocher or Toblerone?
Ferrero Rocher8.5%8.4K searches
vs
Toblerone6%5.9K searches
Add a brand to this comparison

Follow Ferrero Rocher vs Toblerone and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Ferrero Rocher or Toblerone?

Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ferrero Rocher and Toblerone among chocolate brands in New Zealand, by month

Share of Search by month for Ferrero Rocher, Toblerone. The figures are in the table below the chart.

View monthly share of search table
MonthWhittaker'sCadburyFerrero RocherLindtWellington Chocolate FactoryTobleroneBennetts of MangawhaiRitter SportDonovan's
Oct 202550.2%14.2%8.3%9.1%8.5%5.7%2.7%0.64%0.6%
Nov 202547.2%14.6%10.1%10.4%7.1%6.3%3.2%0.56%0.58%
Dec 202536.3%14.3%16.9%12.4%6.7%9%3.6%0.36%0.54%
Jan 202642.7%16.3%9.1%9.6%11.3%5.9%3.9%0.6%0.53%
Feb 202646.9%14.6%10.1%9.7%8.8%5%3.7%0.74%0.52%
Mar 202643.6%19.9%7%14.5%7.4%3.3%3.2%0.7%0.43%
Apr 202636.4%29.4%6.8%12.8%7.5%2.9%3.2%0.52%0.43%
May 202640.5%25.9%9.6%8.9%6.9%3.8%2.9%0.93%0.59%
Jun 202645.5%22.3%7.4%8.3%7.7%4.8%2.6%0.76%0.68%
Jul 202653.2%18.2%6.9%7.4%7.5%3.4%2.3%0.66%0.52%
Aug 202649.5%19.2%8.5%7.4%6.2%6%2.1%0.58%0.51%
Sep 2026—————————

How has the Ferrero Rocher and Toblerone comparison changed over the last 12 months?

How did search popularity change for New Zealand chocolate brands in August 2026?

  1. In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.

  2. In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.

How each brand is measured

Brandwave collects information about searches that people make online using Ferrero Rocher’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ferrero Rocher

22 branded search terms

  • 30 ferrero rocher
  • collection ferrero rocher
  • dark ferrero rocher
  • ferrero rocher chocolate
  • ferrero rocher chocolate bar
  • ferrero rocher chocolate price
  • ferrero rocher countdown
  • ferrero rocher dark chocolate
  • ferrero rocher grand
  • ferrero rocher heart
  • ferrero rocher near me
  • ferrero rocher new zealand
  • ferrero rocher nz
  • ferrero rocher online
  • ferrero rocher pak n save
  • ferrero rocher price
  • ferrero rocher star
  • ferrero rocher woolies
  • ferrerorocher
  • ferrerorocher chocolate
  • ferrerorocher com
  • white ferrero rocher

Toblerone

15 branded search terms

  • chocolate toblerone dark
  • giant toblerone
  • miniature toblerone
  • toblerone
  • toblerone 100g
  • toblerone and on
  • toblerone coco
  • toblerone com
  • toblerone near me
  • toblerone nz
  • toblerone online
  • toblerone pak n save
  • toblerone praline
  • white chocolate toblerone
  • white toblerone

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record