Bennetts of Mangawhai vs Toblerone:Which is more popular by branded search in New Zealand?
In August 2026, Toblerone had more branded searches than Bennetts of Mangawhai among chocolate brands in New Zealand. Toblerone was estimated to have 5.9K branded searches compared to Bennetts of Mangawhai’s 2.1K, and held a 6% Share of Search versus Bennetts of Mangawhai’s 2.1%.
Follow Bennetts of Mangawhai vs Toblerone and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bennetts of Mangawhai or Toblerone?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toblerone, Bennetts of Mangawhai. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Bennetts of Mangawhai and Toblerone comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bennetts of Mangawhai took it in April 2026, Toblerone took it in May 2026.
- Across the 11 months ending August 2026, Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.1K.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 4.8K to 5.9K.
How did search popularity change for New Zealand chocolate brands in August 2026?
2 changes
In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bennetts of Mangawhai’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bennetts of Mangawhai
6 branded search terms
- bennetts chocolate
- bennetts chocolate mangawhai
- bennetts chocolate nz
- bennetts mangawhai
- bennetts mangawhai chocolate
- bennetts of mangawhai chocolate
Toblerone
15 branded search terms
- chocolate toblerone dark
- giant toblerone
- miniature toblerone
- toblerone
- toblerone 100g
- toblerone and on
- toblerone coco
- toblerone com
- toblerone near me
- toblerone nz
- toblerone online
- toblerone pak n save
- toblerone praline
- white chocolate toblerone
- white toblerone
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.