Ritter Sport vs Toblerone:Which is more popular by branded search in New Zealand?
In August 2026, Toblerone had more branded searches than Ritter Sport among chocolate brands in New Zealand. Toblerone was estimated to have 5.9K branded searches compared to Ritter Sport’s 570, and held a 6% Share of Search versus Ritter Sport’s 0.58%.
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Which is more popular in search, Ritter Sport or Toblerone?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toblerone, Ritter Sport. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Ritter Sport and Toblerone comparison changed over the last 12 months?
3 findings
- Toblerone was ahead of Ritter Sport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ritter Sport’s estimated Share of Search among chocolate brands in New Zealand moved from 0.64% to 0.58%, and its estimated monthly branded searches moved from 550 to 570.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 4.8K to 5.9K.
How did search popularity change for New Zealand chocolate brands in August 2026?
1 change
In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using Ritter Sport’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ritter Sport
6 branded search terms
- ritter sport
- ritter sport choco
- ritter sport near me
- ritter sport nz
- ritter sport online
- rittersport
Toblerone
15 branded search terms
- chocolate toblerone dark
- giant toblerone
- miniature toblerone
- toblerone
- toblerone 100g
- toblerone and on
- toblerone coco
- toblerone com
- toblerone near me
- toblerone nz
- toblerone online
- toblerone pak n save
- toblerone praline
- white chocolate toblerone
- white toblerone
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