Lindt vs Wellington Chocolate Factory:Which is more popular by branded search in New Zealand?
In August 2026, Lindt had more branded searches than Wellington Chocolate Factory among chocolate brands in New Zealand. Lindt was estimated to have 7.3K branded searches compared to Wellington Chocolate Factory’s 6.1K, and held a 7.4% Share of Search versus Wellington Chocolate Factory’s 6.2%.
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Which is more popular in search, Lindt or Wellington Chocolate Factory?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lindt, Wellington Chocolate Factory. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Lindt and Wellington Chocolate Factory comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Wellington Chocolate Factory took it in January 2026, Lindt took it in February 2026, Wellington Chocolate Factory took it in July 2026, Lindt took it in August 2026.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands in New Zealand moved from 9.1% to 7.4%, and its estimated monthly branded searches moved from 7.8K to 7.3K.
- Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand moved from 8.5% to 6.2%, and its estimated monthly branded searches moved from 7.3K to 6.1K.
How did search popularity change for New Zealand chocolate brands in August 2026?
3 changes
In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.
In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.
Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lindt’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lindt
15 branded search terms
- bunny lindt
- chocolate lindor lindt
- chocolate lindt dark
- lindt
- lindt candy bars
- lindt chocolate bunny
- lindt cocoa
- lindt com au
- lindt easter egg
- lindt lindor
- lindt near me
- lindt nz
- lindt online
- lindt pistachio
- lindt truffles
Wellington Chocolate Factory
10 branded search terms
- the wellington chocolate factory
- wellington chocolate
- wellington chocolate company
- wellington chocolate factory
- wellington chocolate factory chocolate
- wellington chocolate factory hot chocolate
- wellington chocolate factory menu
- wellington chocolate factory near me
- wellington chocolate factory tour
- wellington chocolate shop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.