Lindt vs Whittaker's:Which is more popular by branded search in New Zealand?
In August 2026, Whittaker's had more branded searches than Lindt among chocolate brands in New Zealand. Whittaker's was estimated to have 49K branded searches compared to Lindt’s 7.3K, and held a 49.5% Share of Search versus Lindt’s 7.4%.
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Which is more popular in search, Lindt or Whittaker's?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whittaker's, Lindt. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Lindt and Whittaker's comparison changed over the last 12 months?
3 findings
- Whittaker's was ahead of Lindt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands in New Zealand moved from 9.1% to 7.4%, and its estimated monthly branded searches moved from 7.8K to 7.3K.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand moved from 50.2% to 49.5%, and its estimated monthly branded searches moved from 43K to 49K.
How did search popularity change for New Zealand chocolate brands in August 2026?
3 changes
In August 2026, Ferrero Rocher overtook Lindt to rank 3rd among chocolate brands in New Zealand, at 8.5%.
In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.
Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lindt’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lindt
15 branded search terms
- bunny lindt
- chocolate lindor lindt
- chocolate lindt dark
- lindt
- lindt candy bars
- lindt chocolate bunny
- lindt cocoa
- lindt com au
- lindt easter egg
- lindt lindor
- lindt near me
- lindt nz
- lindt online
- lindt pistachio
- lindt truffles
Whittaker's
8 branded search terms
- whittaker's
- whittaker's chocolate
- whittakers
- whittakers chocolate
- whittakers co nz
- whittakers near me
- whittakers nz
- whittakers online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.