Cadbury vs Ferrero Rocher:Which is more popular by branded search in New Zealand?
In August 2026, Cadbury had more branded searches than Ferrero Rocher among chocolate brands in New Zealand. Cadbury was estimated to have 19K branded searches compared to Ferrero Rocher’s 8.4K, and held a 19.2% Share of Search versus Ferrero Rocher’s 8.5%.
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Which is more popular in search, Cadbury or Ferrero Rocher?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cadbury, Ferrero Rocher. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Cadbury and Ferrero Rocher comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ferrero Rocher took it in December 2025, Cadbury took it in January 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands in New Zealand moved from 14.2% to 19.2%, and its estimated monthly branded searches moved from 12.2K to 19K.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands in New Zealand moved from 8.3% to 8.5%, and its estimated monthly branded searches moved from 7.1K to 8.4K.
How did search popularity change for New Zealand chocolate brands in August 2026?
2 changes
In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.
In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Cadbury’s and Ferrero Rocher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cadbury
21 branded search terms
- cadbury
- cadbury breakaway
- cadbury candy bars
- cadbury choco
- cadbury chocolate block
- cadbury co nz
- cadbury creme egg
- cadbury dairy milk chocolate
- cadbury drinking chocolate
- cadbury easter eggs
- cadbury favourites
- cadbury hot cocoa
- cadbury milk chocolate
- cadbury milk tray
- cadbury near me
- cadbury nz
- cadbury online
- cadbury oreo
- cadbury oreo chocolate
- cadbury roses
- new cadbury chocolate
Ferrero Rocher
22 branded search terms
- 30 ferrero rocher
- collection ferrero rocher
- dark ferrero rocher
- ferrero rocher chocolate
- ferrero rocher chocolate bar
- ferrero rocher chocolate price
- ferrero rocher countdown
- ferrero rocher dark chocolate
- ferrero rocher grand
- ferrero rocher heart
- ferrero rocher near me
- ferrero rocher new zealand
- ferrero rocher nz
- ferrero rocher online
- ferrero rocher pak n save
- ferrero rocher price
- ferrero rocher star
- ferrero rocher woolies
- ferrerorocher
- ferrerorocher chocolate
- ferrerorocher com
- white ferrero rocher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.