Brandwave

Ferrero Rocher vs Whittaker's:Which is more popular by branded search in New Zealand?

In August 2026, Whittaker's had more branded searches than Ferrero Rocher among chocolate brands in New Zealand. Whittaker's was estimated to have 49K branded searches compared to Ferrero Rocher’s 8.4K, and held a 49.5% Share of Search versus Ferrero Rocher’s 8.5%.

Share of Search among chocolate brands in New Zealand in August 2026Which is more popular in search, Ferrero Rocher or Whittaker's?
Ferrero Rocher8.5%8.4K searches
vs
Whittaker's49.5%49K searches
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Which is more popular in search, Ferrero Rocher or Whittaker's?

Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ferrero Rocher and Whittaker's among chocolate brands in New Zealand, by month

Share of Search by month for Whittaker's, Ferrero Rocher. The figures are in the table below the chart.

View monthly share of search table
MonthWhittaker'sCadburyFerrero RocherLindtWellington Chocolate FactoryTobleroneBennetts of MangawhaiRitter SportDonovan's
Oct 202550.2%14.2%8.3%9.1%8.5%5.7%2.7%0.64%0.6%
Nov 202547.2%14.6%10.1%10.4%7.1%6.3%3.2%0.56%0.58%
Dec 202536.3%14.3%16.9%12.4%6.7%9%3.6%0.36%0.54%
Jan 202642.7%16.3%9.1%9.6%11.3%5.9%3.9%0.6%0.53%
Feb 202646.9%14.6%10.1%9.7%8.8%5%3.7%0.74%0.52%
Mar 202643.6%19.9%7%14.5%7.4%3.3%3.2%0.7%0.43%
Apr 202636.4%29.4%6.8%12.8%7.5%2.9%3.2%0.52%0.43%
May 202640.5%25.9%9.6%8.9%6.9%3.8%2.9%0.93%0.59%
Jun 202645.5%22.3%7.4%8.3%7.7%4.8%2.6%0.76%0.68%
Jul 202653.2%18.2%6.9%7.4%7.5%3.4%2.3%0.66%0.52%
Aug 202649.5%19.2%8.5%7.4%6.2%6%2.1%0.58%0.51%
Sep 2026—————————

How has the Ferrero Rocher and Whittaker's comparison changed over the last 12 months?

How did search popularity change for New Zealand chocolate brands in August 2026?

  1. In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.

  2. In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Ferrero Rocher’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ferrero Rocher

22 branded search terms

  • 30 ferrero rocher
  • collection ferrero rocher
  • dark ferrero rocher
  • ferrero rocher chocolate
  • ferrero rocher chocolate bar
  • ferrero rocher chocolate price
  • ferrero rocher countdown
  • ferrero rocher dark chocolate
  • ferrero rocher grand
  • ferrero rocher heart
  • ferrero rocher near me
  • ferrero rocher new zealand
  • ferrero rocher nz
  • ferrero rocher online
  • ferrero rocher pak n save
  • ferrero rocher price
  • ferrero rocher star
  • ferrero rocher woolies
  • ferrerorocher
  • ferrerorocher chocolate
  • ferrerorocher com
  • white ferrero rocher

Whittaker's

8 branded search terms

  • whittaker's
  • whittaker's chocolate
  • whittakers
  • whittakers chocolate
  • whittakers co nz
  • whittakers near me
  • whittakers nz
  • whittakers online

How the Brand Demand Index is measured

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