Brandwave

How popular isWhittaker's?

In September 2026, people searched for Whittaker's by name about 49,800 times in New Zealand, a 13.7% increase from the previous year. These searches made up 51.8% of all New Zealand chocolate brand searches, placing Whittaker's first out of 12 brands. When we asked both ChatGPT and Google AI Overviews about chocolate brands, Whittaker's appeared in all answers and was the most recommended of the 12.

Search and AI answers in September 2026

Whittaker's is the most searched of 12 competitors and the most recommended in AI answers.

  1. Whittaker'sShare of searches 51.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CadburyShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Wellington Chocolate FactoryShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Ferrero RocherShare of searches 6.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LindtShare of searches 6.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+7 more

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whittaker's appeared in all five answers. Whittaker's is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Cadbury2nd
  3. Wellington Chocolate Factory3rd
  4. Ocho4th
  5. Bennetto5th
  6. Lindt6th
  7. House of Chocolate7th
  8. Ferrero Rocher–
  9. Toblerone–
  10. Bennetts of Mangawhai–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bennetts of Mangawhai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which chocolate brands compete with Whittaker's?

Whittaker's against chocolate brands in New Zealand, by month

Share of searches by month for Whittaker's, Cadbury, Wellington Chocolate Factory, Ferrero Rocher, Lindt, Toblerone, Bennetts of Mangawhai. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sCadburyWellington Chocolate FactoryFerrero RocherLindtTobleroneBennetts of MangawhaiHouse of ChocolateOchoBennettoDonovan'sRitter Sport
Oct 202551.3%13.5%8.4%6.2%8.5%4.5%2.7%2.2%0.75%0.66%0.69%0.61%
Nov 202548.6%14%7.1%7.7%9.7%4.9%3.2%2.3%0.56%0.63%0.68%0.51%
Dec 202538.4%14.2%6.9%13.6%12.2%7.2%3.7%1.8%0.5%0.56%0.62%0.36%
Jan 202644.8%15.6%11.4%7.1%9.2%4.5%3.9%1.3%0.57%0.57%0.61%0.55%
Feb 202648.4%13.5%8.8%8%9.3%4%3.6%2%0.54%0.54%0.6%0.72%
Mar 202644.5%18.5%7.2%5.3%13.7%2.6%3.1%2.9%0.58%0.62%0.5%0.64%
Apr 202641.1%21.6%8%5.9%13.6%2.5%3.4%1.8%0.58%0.59%0.51%0.53%
May 202643.5%22.3%7%7.6%8.7%3.1%2.9%1.9%0.62%0.73%0.67%0.92%
Jun 202647.2%20.4%7.7%5.6%7.9%4.1%2.6%1.7%0.68%0.6%0.72%0.76%
Jul 202654.3%16.3%7.5%5.6%7.2%2.7%2.3%1.6%0.65%0.51%0.58%0.65%
Aug 202651.1%17.4%6.2%6.7%7.1%4.9%2.1%1.6%0.89%0.78%0.58%0.53%
Sep 202651.8%16.2%7.6%6.6%6.5%5.2%2.1%1.7%0.74%0.64%0.61%0.44%

  1. 1.Whittaker's

    51.8%

    Held 1st. 49.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Cadbury

    16.2%

    Held 2nd. 15.6K estimated branded searches, -8.4% vs prior month. Share -1.3 points.

  3. 3.Wellington Chocolate Factory

    7.6%

    Moved from 5th to 3rd. 7.3K estimated branded searches, +21% vs prior month. Share +1.4 points.

  4. 4.Ferrero Rocher

    6.6%

    Held 4th. 6.3K estimated branded searches, -2.9% vs prior month. Share -0.1 points.

  5. 5.Lindt

    6.5%

    Moved from 3rd to 5th. 6.3K estimated branded searches, -9.9% vs prior month. Share -0.6 points.

  6. 6.Toblerone

    5.2%

    Held 6th. 5K estimated branded searches, +3.3% vs prior month. Share +0.2 points.

  7. 7.Bennetts of Mangawhai

    2.1%

    Held 7th. 2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.House of Chocolate

    1.7%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Ocho

    0.74%

    Held 9th. 710 estimated branded searches, -18.4% vs prior month. Share -0.2 points.

  10. 10.Bennetto

    0.64%

    Held 10th. 620 estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  11. 11.Donovan's

    0.61%

    Held 11th. 590 estimated branded searches, +3.5% vs prior month. Share 0 points.

  12. 12.Ritter Sport

    0.44%

    Held 12th. 420 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare popularity between Whittaker's and its closest rivals

Every comparison with Whittaker's

12 comparisons

How has branded search demand for Whittaker's changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Whittaker's in New Zealand rose from 43.8K to 49.8K.
  • Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in New Zealand increased from 51.3% to 51.8%.
  • Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in New Zealand peaked at 54.3% in July 2026 and was lowest at 38.4% in December 2025.

How did search popularity change for New Zealand chocolate brands in September 2026?

6 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 3rd among chocolate brands in New Zealand, with 7.6% of the searches.

  2. In September 2026, Whittaker's gained share of searches among chocolate brands in New Zealand, from 51.1% to 51.8%.

  3. In September 2026, Cadbury lost share of searches among chocolate brands in New Zealand, from 17.4% to 16.2%.

  4. In September 2026, Lindt lost share of searches among chocolate brands in New Zealand, from 7.1% to 6.5%.

  5. Estimated monthly branded searches for Toblerone in New Zealand rose 28.8% over 12 measured months, from 3.9K to 5K in September 2026.

  6. Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.5% over 12 measured months, from 5.3K to 6.3K in September 2026.

How are Whittaker's’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Whittaker's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • whittaker s
  • whittaker's chocolate
  • whittakers
  • whittakers chocolate

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How the Brand Demand Index is measured

Where does Whittaker's compete?

Whittaker's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chocolate brands1st of 1251.8%Shown above
Chocolate bar brands1st of 643.7%Show ranking
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