Toblerone vs Whittaker's:Which is more popular by branded search in New Zealand?
In August 2026, Whittaker's had more branded searches than Toblerone among chocolate brands in New Zealand. Whittaker's was estimated to have 49K branded searches compared to Toblerone’s 5.9K, and held a 49.5% Share of Search versus Toblerone’s 6%.
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Which is more popular in search, Toblerone or Whittaker's?
Compare the chocolate brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whittaker's, Toblerone. The figures are in the table below the chart.
View monthly share of search table
| Month | Whittaker's | Cadbury | Ferrero Rocher | Lindt | Wellington Chocolate Factory | Toblerone | Bennetts of Mangawhai | Ritter Sport | Donovan's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 14.2% | 8.3% | 9.1% | 8.5% | 5.7% | 2.7% | 0.64% | 0.6% |
| Nov 2025 | 47.2% | 14.6% | 10.1% | 10.4% | 7.1% | 6.3% | 3.2% | 0.56% | 0.58% |
| Dec 2025 | 36.3% | 14.3% | 16.9% | 12.4% | 6.7% | 9% | 3.6% | 0.36% | 0.54% |
| Jan 2026 | 42.7% | 16.3% | 9.1% | 9.6% | 11.3% | 5.9% | 3.9% | 0.6% | 0.53% |
| Feb 2026 | 46.9% | 14.6% | 10.1% | 9.7% | 8.8% | 5% | 3.7% | 0.74% | 0.52% |
| Mar 2026 | 43.6% | 19.9% | 7% | 14.5% | 7.4% | 3.3% | 3.2% | 0.7% | 0.43% |
| Apr 2026 | 36.4% | 29.4% | 6.8% | 12.8% | 7.5% | 2.9% | 3.2% | 0.52% | 0.43% |
| May 2026 | 40.5% | 25.9% | 9.6% | 8.9% | 6.9% | 3.8% | 2.9% | 0.93% | 0.59% |
| Jun 2026 | 45.5% | 22.3% | 7.4% | 8.3% | 7.7% | 4.8% | 2.6% | 0.76% | 0.68% |
| Jul 2026 | 53.2% | 18.2% | 6.9% | 7.4% | 7.5% | 3.4% | 2.3% | 0.66% | 0.52% |
| Aug 2026 | 49.5% | 19.2% | 8.5% | 7.4% | 6.2% | 6% | 2.1% | 0.58% | 0.51% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Toblerone and Whittaker's comparison changed over the last 12 months?
3 findings
- Whittaker's was ahead of Toblerone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 4.8K to 5.9K.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand moved from 50.2% to 49.5%, and its estimated monthly branded searches moved from 43K to 49K.
How did search popularity change for New Zealand chocolate brands in August 2026?
2 changes
In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Toblerone’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toblerone
15 branded search terms
- chocolate toblerone dark
- giant toblerone
- miniature toblerone
- toblerone
- toblerone 100g
- toblerone and on
- toblerone coco
- toblerone com
- toblerone near me
- toblerone nz
- toblerone online
- toblerone pak n save
- toblerone praline
- white chocolate toblerone
- white toblerone
Whittaker's
8 branded search terms
- whittaker's
- whittaker's chocolate
- whittakers
- whittakers chocolate
- whittakers co nz
- whittakers near me
- whittakers nz
- whittakers online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.