Chocolate bar brands in New Zealand:Which are most popular?
In September 2026, Whittaker's was the most searched chocolate bar brand in New Zealand, accounting for 43.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Whittaker's showed up in every answer. Whittaker's was recommended most often, coming first in all four responses that gave a list.
Whittaker'sShare of searches 43.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Wellington Chocolate FactoryShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
LindtShare of searches 16.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Ferrero RocherShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OchoShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Whittaker's appeared every time. Whittaker's was recommended most often, coming first in all four answers that gave a list. Wellington Chocolate Factory was second, and Ocho was third. Ferrero Rocher, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best chocolate bar brands in New Zealand?”
Asked ChatGPT
“What's the best chocolate bar brand in New Zealand for an everyday treat?”
Searched Google, AI Overview
“milk chocolate bar”
Searched Google, AI Overview
“chocolate bars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chocolate bar brands do people search for most?
This chart shows how often people search Google for each chocolate bar brand by name. Each line represents a brand's share of searches for all six chocolate bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Whittaker's, Wellington Chocolate Factory, Lindt, Ferrero Rocher, Ocho. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittaker's | Wellington Chocolate Factory | Lindt | Ferrero Rocher | Ocho | Tony's Chocolonely |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 20% | 20.2% | 13.8% | 1.9% | 0.21% |
| Nov 2025 | 38.2% | 17.6% | 24.3% | 18.3% | 1.5% | 0.13% |
| Dec 2025 | 27% | 15.2% | 27.6% | 29% | 1.2% | 0.07% |
| Jan 2026 | 33.3% | 27.8% | 21.6% | 15.7% | 1.4% | 0.1% |
| Feb 2026 | 42.9% | 19.5% | 19.8% | 16.4% | 1.2% | 0.2% |
| Mar 2026 | 38.1% | 17.4% | 30.3% | 12.2% | 1.5% | 0.44% |
| Apr 2026 | 34.8% | 19.4% | 30.3% | 13.4% | 1.5% | 0.49% |
| May 2026 | 39.2% | 18% | 21.5% | 18.4% | 1.7% | 1.3% |
| Jun 2026 | 43.8% | 20.1% | 19.5% | 13.8% | 1.9% | 0.94% |
| Jul 2026 | 49.6% | 18.6% | 17% | 12.6% | 1.8% | 0.38% |
| Aug 2026 | 44.4% | 16.8% | 18.4% | 17% | 2.6% | 0.78% |
| Sep 2026 | 43.7% | 20% | 16.7% | 16.6% | 2.1% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 14.8K | 0% | -0.7 points | |
| 2, moved from 4th to 2nd | 20% | 6.8K | +20.7% | +3.2 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 16.7% | 5.6K | -8.1% | -1.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 16.6% | 5.6K | -0.53% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.1% | 710 | -18.4% | -0.5 points | |
| 6, held 6th | 0.95% | 320 | +23.1% | +0.2 points |
43.7%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.
Moved from 4th to 2nd. 6.8K estimated branded searches, +20.7% vs prior month. Share +3.2 points.
3.
Lindt16.7%
Moved from 2nd to 3rd. 5.6K estimated branded searches, -8.1% vs prior month. Share -1.8 points.
16.6%
Moved from 3rd to 4th. 5.6K estimated branded searches, -0.53% vs prior month. Share -0.4 points.
5.
Ocho2.1%
Held 5th. 710 estimated branded searches, -18.4% vs prior month. Share -0.5 points.
0.95%
Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Which brand is most popular in search among chocolate bar brands in New Zealand?
6 brands
In September 2026, Whittaker's was the most searched among chocolate bar brands in New Zealand, with an estimated 14.8K branded searches, 43.7% of all searches for the six we track. Wellington Chocolate Factory is in 2nd place, 23.8 percentage points behind at 20%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Whittaker's | 43.9% → 43.7% | 49.6%Jul 2026 | 27%Dec 2025 | 1st |
| Wellington Chocolate Factory | 20% | 27.8%Jan 2026 | 15.2%Dec 2025 | 3rd → 2nd |
| Lindt | 20.2% → 16.7% | 30.3%Apr 2026 | 16.7%Sep 2026 | 2nd → 3rd |
| Ferrero Rocher | 13.8% → 16.6% | 29%Dec 2025 | 12.2%Mar 2026 | 4th |
| Ocho | 1.9% → 2.1% | 2.6%Aug 2026 | 1.2%Dec 2025 | 5th |
| Tony's Chocolonely | 0.21% → 0.95% | 1.3%May 2026 | 0.07%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand decreased from 20.2% to 16.7%.
- Across the 12 months ending September 2026, Ferrero Rocher’s share of searches among chocolate bar brands in New Zealand increased from 13.8% to 16.6%.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand increased from 0.21% to 0.95%.
- Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate bar brands in New Zealand peaked at 49.6% in July 2026 and was lowest at 27% in December 2025.
- Across the 12 months ending September 2026, Wellington Chocolate Factory’s share of searches among chocolate bar brands in New Zealand peaked at 27.8% in January 2026 and was lowest at 15.2% in December 2025.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand peaked at 30.3% in April 2026 and was lowest at 16.7% in September 2026.
- Across the 12 months ending September 2026, Ferrero Rocher’s share of searches among chocolate bar brands in New Zealand peaked at 29% in December 2025 and was lowest at 12.2% in March 2026.
- Across the 12 months ending September 2026, Ocho’s share of searches among chocolate bar brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand peaked at 1.3% in May 2026 and was lowest at 0.07% in December 2025.
- Across the 12 months ending September 2026, Wellington Chocolate Factory rose from 3rd to 2nd among chocolate bar brands in New Zealand.
- Across the 12 months ending September 2026, Lindt fell from 2nd to 3rd among chocolate bar brands in New Zealand.
- Across the 12 months ending September 2026, Whittaker's and Ocho held steady: their share of searches among chocolate bar brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand chocolate bar brands in September 2026?
6 changes
In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.
In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.
In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.
In September 2026, Ocho lost share of searches among chocolate bar brands in New Zealand, from 2.6% to 2.1%.
Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026.
Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.3% over 12 measured months, from 4.7K to 5.6K in September 2026.
Compare popularity between leading brands
- Whittaker's vs Wellington Chocolate Factory: compare popularity
- Whittaker's vs Lindt: compare popularity
- Whittaker's vs Ferrero Rocher: compare popularity
- Whittaker's vs Ocho: compare popularity
- Wellington Chocolate Factory vs Lindt: compare popularity
- Wellington Chocolate Factory vs Ferrero Rocher: compare popularity
- Wellington Chocolate Factory vs Ocho: compare popularity
- Lindt vs Ferrero Rocher: compare popularity
- Lindt vs Ocho: compare popularity
- Ferrero Rocher vs Ocho: compare popularity
- Compare any of these brands
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