Brandwave

How popular isFerrero Rocher?

In September 2026, people searched for Ferrero Rocher by name about 6,340 times in New Zealand, a 20.5% increase from the previous year. These searches made up 16.6% of all New Zealand chocolate bar brand searches, placing Ferrero Rocher fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about chocolate bar brands, Ferrero Rocher did not appear in any of the answers.

Search and AI answers in September 2026

Ferrero Rocher is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. Whittaker'sShare of searches 43.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Wellington Chocolate FactoryShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LindtShare of searches 16.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Ferrero RocherShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OchoShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top chocolate bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ferrero Rocher did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Wellington Chocolate Factory2nd
  3. Ocho3rd
  4. Tony's Chocolonely4th
  5. Lindt5th
  6. Ferrero Rocher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which chocolate bar brands compete with Ferrero Rocher?

Ferrero Rocher against chocolate bar brands in New Zealand, by month

Share of searches by month for Whittaker's, Wellington Chocolate Factory, Lindt, Ferrero Rocher, Ocho. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sWellington Chocolate FactoryLindtFerrero RocherOchoTony's Chocolonely
Oct 202543.9%20%20.2%13.8%1.9%0.21%
Nov 202538.2%17.6%24.3%18.3%1.5%0.13%
Dec 202527%15.2%27.6%29%1.2%0.07%
Jan 202633.3%27.8%21.6%15.7%1.4%0.1%
Feb 202642.9%19.5%19.8%16.4%1.2%0.2%
Mar 202638.1%17.4%30.3%12.2%1.5%0.44%
Apr 202634.8%19.4%30.3%13.4%1.5%0.49%
May 202639.2%18%21.5%18.4%1.7%1.3%
Jun 202643.8%20.1%19.5%13.8%1.9%0.94%
Jul 202649.6%18.6%17%12.6%1.8%0.38%
Aug 202644.4%16.8%18.4%17%2.6%0.78%
Sep 202643.7%20%16.7%16.6%2.1%0.95%

  1. 1.Whittaker's

    43.7%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Wellington Chocolate Factory

    20%

    Moved from 4th to 2nd. 6.8K estimated branded searches, +20.7% vs prior month. Share +3.2 points.

  3. 3.Lindt

    16.7%

    Moved from 2nd to 3rd. 5.6K estimated branded searches, -8.1% vs prior month. Share -1.8 points.

  4. 4.Ferrero Rocher

    16.6%

    Moved from 3rd to 4th. 5.6K estimated branded searches, -0.53% vs prior month. Share -0.4 points.

  5. 5.Ocho

    2.1%

    Held 5th. 710 estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  6. 6.Tony's Chocolonely

    0.95%

    Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

Compare popularity between Ferrero Rocher and its closest rivals

Every comparison with Ferrero Rocher

12 comparisons

How has branded search demand for Ferrero Rocher changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ferrero Rocher in New Zealand rose from 5.3K to 6.3K.
  • Across the 12 months ending September 2026, Ferrero Rocher’s share of searches among chocolate bar brands in New Zealand increased from 13.8% to 16.6%.
  • Across the 12 months ending September 2026, Ferrero Rocher’s share of searches among chocolate bar brands in New Zealand peaked at 29% in December 2025 and was lowest at 12.2% in March 2026.

How did search popularity change for New Zealand chocolate bar brands in September 2026?

6 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.

  2. In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.

  3. In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.

  4. In September 2026, Ocho lost share of searches among chocolate bar brands in New Zealand, from 2.6% to 2.1%.

  5. Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026.

  6. Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.3% over 12 measured months, from 4.7K to 5.6K in September 2026.

How are Ferrero Rocher’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Ferrero Rocher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 30 ferrero rocher
  • collection ferrero rocher
  • dark ferrero rocher
  • ferrero rocher chocolate
  • ferrero rocher countdown
  • ferrero rocher grand
  • ferrero rocher star
  • ferrero rocher woolies
  • ferrerorocher
  • ferrerorocher chocolate

Do you work for Ferrero Rocher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ferrero Rocher compete?

Ferrero Rocher is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chocolate brands4th of 126.6%Show ranking
Chocolate bar brands4th of 616.6%Shown above
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