Lindt vs Ocho:Which is more popular?
In September 2026, Lindt had more branded searches than Ocho among chocolate brands in New Zealand. Lindt had about 6,250 branded searches, while Ocho had 710. Lindt made up 6.5% of all chocolate brand searches we track, and Ocho accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Ocho appeared in four of the five answers and Lindt in one. Ocho was mentioned before Lindt in four out of five answers.
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Top chocolate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ocho was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lindt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ocho was listed before Lindt in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bennetts of Mangawhai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate brands
5 answers
Asked ChatGPT
“Which chocolate brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chocolate brands in New Zealand?”
Asked ChatGPT
“What's the best chocolate brand in New Zealand for an everyday treat?”
Searched Google, AI Overview
“chocolate brands nz”
Searched Google, AI Overview
“milk chocolate nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Lindt or Ocho more popular in search?
This chart shows how often people search Google for Lindt and Ocho by name. Each line represents a brand's share of searches for all 12 chocolate brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lindt, Ocho. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittaker's | Cadbury | Wellington Chocolate Factory | Ferrero Rocher | Lindt | Toblerone | Bennetts of Mangawhai | House of Chocolate | Ocho | Bennetto | Donovan's | Ritter Sport |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 13.5% | 8.4% | 6.2% | 8.5% | 4.5% | 2.7% | 2.2% | 0.75% | 0.66% | 0.69% | 0.61% |
| Nov 2025 | 48.6% | 14% | 7.1% | 7.7% | 9.7% | 4.9% | 3.2% | 2.3% | 0.56% | 0.63% | 0.68% | 0.51% |
| Dec 2025 | 38.4% | 14.2% | 6.9% | 13.6% | 12.2% | 7.2% | 3.7% | 1.8% | 0.5% | 0.56% | 0.62% | 0.36% |
| Jan 2026 | 44.8% | 15.6% | 11.4% | 7.1% | 9.2% | 4.5% | 3.9% | 1.3% | 0.57% | 0.57% | 0.61% | 0.55% |
| Feb 2026 | 48.4% | 13.5% | 8.8% | 8% | 9.3% | 4% | 3.6% | 2% | 0.54% | 0.54% | 0.6% | 0.72% |
| Mar 2026 | 44.5% | 18.5% | 7.2% | 5.3% | 13.7% | 2.6% | 3.1% | 2.9% | 0.58% | 0.62% | 0.5% | 0.64% |
| Apr 2026 | 41.1% | 21.6% | 8% | 5.9% | 13.6% | 2.5% | 3.4% | 1.8% | 0.58% | 0.59% | 0.51% | 0.53% |
| May 2026 | 43.5% | 22.3% | 7% | 7.6% | 8.7% | 3.1% | 2.9% | 1.9% | 0.62% | 0.73% | 0.67% | 0.92% |
| Jun 2026 | 47.2% | 20.4% | 7.7% | 5.6% | 7.9% | 4.1% | 2.6% | 1.7% | 0.68% | 0.6% | 0.72% | 0.76% |
| Jul 2026 | 54.3% | 16.3% | 7.5% | 5.6% | 7.2% | 2.7% | 2.3% | 1.6% | 0.65% | 0.51% | 0.58% | 0.65% |
| Aug 2026 | 51.1% | 17.4% | 6.2% | 6.7% | 7.1% | 4.9% | 2.1% | 1.6% | 0.89% | 0.78% | 0.58% | 0.53% |
| Sep 2026 | 51.8% | 16.2% | 7.6% | 6.6% | 6.5% | 5.2% | 2.1% | 1.7% | 0.74% | 0.64% | 0.61% | 0.44% |
How has the Lindt and Ocho comparison changed over the last 12 months?
3 findings
- Lindt was ahead of Ocho in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in New Zealand moved from 8.5% to 6.5%, and its estimated monthly branded searches moved from 7.3K to 6.3K.
- Across the 12 months ending September 2026, Ocho’s share of searches among chocolate brands in New Zealand moved from 0.75% to 0.74%, and its estimated monthly branded searches moved from 640 to 710.
How did search popularity change for New Zealand chocolate brands in September 2026?
3 changes
In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 3rd among chocolate brands in New Zealand, with 7.6% of the searches.
In September 2026, Lindt lost share of searches among chocolate brands in New Zealand, from 7.1% to 6.5%.
Estimated monthly branded searches for Ocho in New Zealand rose 10.9% over 12 measured months, from 640 to 710 in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Lindt’s and Ocho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chocolate brands
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