Brandwave

Lindt vs Whittaker's:Which is more popular?

In September 2026, Whittaker's had more branded searches than Lindt among chocolate brands in New Zealand. Whittaker's had about 49,800 branded searches, while Lindt had 6,250. Whittaker's made up 51.8% of all chocolate brand searches we track, and Lindt accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Whittaker's appeared in all five answers and Lindt in one. Whittaker's was mentioned before Lindt in every answer.

Among chocolate brands in New Zealand in September 2026

Who do people search for more?

Whittaker's, about 8 searches for every 1 for Lindt

Whittaker's 49.8K searchesLindt 6.3K searches

Who does AI mention more?

Whittaker's, mentioned in every answer we collected

Whittaker's in 5 of 5Lindt in 1 of 5

Who does AI recommend more?

Whittaker's, named ahead of Lindt in every answer

Whittaker's first in 5Lindt never first

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whittaker's appeared in all five answers. Lindt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whittaker's was listed before Lindt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Cadbury2nd
  3. Wellington Chocolate Factory3rd
  4. Ocho4th
  5. Bennetto5th
  6. Lindt6th
  7. House of Chocolate7th
  8. Ferrero Rocher–
  9. Toblerone–
  10. Bennetts of Mangawhai–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bennetts of Mangawhai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lindt or Whittaker's more popular in search?

This chart shows how often people search Google for Lindt and Whittaker's by name. Each line represents a brand's share of searches for all 12 chocolate brands we track, month by month, from searches in New Zealand.

Lindt and Whittaker's among chocolate brands in New Zealand, by month

Share of searches by month for Whittaker's, Lindt. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sCadburyWellington Chocolate FactoryFerrero RocherLindtTobleroneBennetts of MangawhaiHouse of ChocolateOchoBennettoDonovan'sRitter Sport
Oct 202551.3%13.5%8.4%6.2%8.5%4.5%2.7%2.2%0.75%0.66%0.69%0.61%
Nov 202548.6%14%7.1%7.7%9.7%4.9%3.2%2.3%0.56%0.63%0.68%0.51%
Dec 202538.4%14.2%6.9%13.6%12.2%7.2%3.7%1.8%0.5%0.56%0.62%0.36%
Jan 202644.8%15.6%11.4%7.1%9.2%4.5%3.9%1.3%0.57%0.57%0.61%0.55%
Feb 202648.4%13.5%8.8%8%9.3%4%3.6%2%0.54%0.54%0.6%0.72%
Mar 202644.5%18.5%7.2%5.3%13.7%2.6%3.1%2.9%0.58%0.62%0.5%0.64%
Apr 202641.1%21.6%8%5.9%13.6%2.5%3.4%1.8%0.58%0.59%0.51%0.53%
May 202643.5%22.3%7%7.6%8.7%3.1%2.9%1.9%0.62%0.73%0.67%0.92%
Jun 202647.2%20.4%7.7%5.6%7.9%4.1%2.6%1.7%0.68%0.6%0.72%0.76%
Jul 202654.3%16.3%7.5%5.6%7.2%2.7%2.3%1.6%0.65%0.51%0.58%0.65%
Aug 202651.1%17.4%6.2%6.7%7.1%4.9%2.1%1.6%0.89%0.78%0.58%0.53%
Sep 202651.8%16.2%7.6%6.6%6.5%5.2%2.1%1.7%0.74%0.64%0.61%0.44%

How has the Lindt and Whittaker's comparison changed over the last 12 months?

3 findings
  • Whittaker's was ahead of Lindt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in New Zealand moved from 8.5% to 6.5%, and its estimated monthly branded searches moved from 7.3K to 6.3K.
  • Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in New Zealand moved from 51.3% to 51.8%, and its estimated monthly branded searches moved from 43.8K to 49.8K.

How did search popularity change for New Zealand chocolate brands in September 2026?

3 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 3rd among chocolate brands in New Zealand, with 7.6% of the searches.

  2. In September 2026, Whittaker's gained share of searches among chocolate brands in New Zealand, from 51.1% to 51.8%.

  3. In September 2026, Lindt lost share of searches among chocolate brands in New Zealand, from 7.1% to 6.5%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Lindt’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lindt

11 branded search terms

  • bunny lindt
  • chocolate lindor lindt
  • chocolate lindt dark
  • lindt
  • lindt candy bars
  • lindt chocolate bunny
  • lindt cocoa
  • lindt easter egg
  • lindt lindor
  • lindt pistachio
  • lindt truffles

Whittaker's

4 branded search terms

  • whittaker s
  • whittaker's chocolate
  • whittakers
  • whittakers chocolate

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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