Brandwave

Ferrero Rocher vs Whittaker's:Which is more popular?

In September 2026, Whittaker's had more branded searches than Ferrero Rocher among chocolate brands in New Zealand. Whittaker's had about 49,800 branded searches, while Ferrero Rocher had 6,340. Whittaker's made up 51.8% of all chocolate brand searches we track, and Ferrero Rocher accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Whittaker's appeared in all five answers and Ferrero Rocher in none.

Among chocolate brands in New Zealand in September 2026

Who do people search for more?

Whittaker's, about 8 searches for every 1 for Ferrero Rocher

Whittaker's 49.8K searchesFerrero Rocher 6.3K searches

Who does AI mention more?

Whittaker's, mentioned in every answer we collected

Whittaker's in 5 of 5Ferrero Rocher in 0 of 5

Who does AI recommend more?

Whittaker's, the only one of the two named

Whittaker's first in 5Ferrero Rocher never named

Follow Ferrero Rocher vs Whittaker's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whittaker's appeared in all five answers. Ferrero Rocher did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Cadbury2nd
  3. Wellington Chocolate Factory3rd
  4. Ocho4th
  5. Bennetto5th
  6. Lindt6th
  7. House of Chocolate7th
  8. Ferrero Rocher–
  9. Toblerone–
  10. Bennetts of Mangawhai–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bennetts of Mangawhai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Ferrero Rocher or Whittaker's more popular in search?

This chart shows how often people search Google for Ferrero Rocher and Whittaker's by name. Each line represents a brand's share of searches for all 12 chocolate brands we track, month by month, from searches in New Zealand.

Ferrero Rocher and Whittaker's among chocolate brands in New Zealand, by month

Share of searches by month for Whittaker's, Ferrero Rocher. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sCadburyWellington Chocolate FactoryFerrero RocherLindtTobleroneBennetts of MangawhaiHouse of ChocolateOchoBennettoDonovan'sRitter Sport
Oct 202551.3%13.5%8.4%6.2%8.5%4.5%2.7%2.2%0.75%0.66%0.69%0.61%
Nov 202548.6%14%7.1%7.7%9.7%4.9%3.2%2.3%0.56%0.63%0.68%0.51%
Dec 202538.4%14.2%6.9%13.6%12.2%7.2%3.7%1.8%0.5%0.56%0.62%0.36%
Jan 202644.8%15.6%11.4%7.1%9.2%4.5%3.9%1.3%0.57%0.57%0.61%0.55%
Feb 202648.4%13.5%8.8%8%9.3%4%3.6%2%0.54%0.54%0.6%0.72%
Mar 202644.5%18.5%7.2%5.3%13.7%2.6%3.1%2.9%0.58%0.62%0.5%0.64%
Apr 202641.1%21.6%8%5.9%13.6%2.5%3.4%1.8%0.58%0.59%0.51%0.53%
May 202643.5%22.3%7%7.6%8.7%3.1%2.9%1.9%0.62%0.73%0.67%0.92%
Jun 202647.2%20.4%7.7%5.6%7.9%4.1%2.6%1.7%0.68%0.6%0.72%0.76%
Jul 202654.3%16.3%7.5%5.6%7.2%2.7%2.3%1.6%0.65%0.51%0.58%0.65%
Aug 202651.1%17.4%6.2%6.7%7.1%4.9%2.1%1.6%0.89%0.78%0.58%0.53%
Sep 202651.8%16.2%7.6%6.6%6.5%5.2%2.1%1.7%0.74%0.64%0.61%0.44%

How has the Ferrero Rocher and Whittaker's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chocolate brands in September 2026?

3 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 3rd among chocolate brands in New Zealand, with 7.6% of the searches.

  2. In September 2026, Whittaker's gained share of searches among chocolate brands in New Zealand, from 51.1% to 51.8%.

  3. Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.5% over 12 measured months, from 5.3K to 6.3K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Ferrero Rocher’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ferrero Rocher

10 branded search terms

  • 30 ferrero rocher
  • collection ferrero rocher
  • dark ferrero rocher
  • ferrero rocher chocolate
  • ferrero rocher countdown
  • ferrero rocher grand
  • ferrero rocher star
  • ferrero rocher woolies
  • ferrerorocher
  • ferrerorocher chocolate

Whittaker's

4 branded search terms

  • whittaker s
  • whittaker's chocolate
  • whittakers
  • whittakers chocolate

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free