How popular isOcho in search?
In August 2026, there were an estimated 480 branded searches for Ocho in New Zealand which is up 50% over the last 11 months. Ocho holds 2.3% estimated Share of Search among New Zealand artisan chocolatiers and is ranked 4th of 5 competitors for search popularity.
Patagonia Chocolates61.1%
Devonport Chocolates27%
Honest Chocolat7.6%
Ocho2.3%
Hogarth Chocolate2%
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Which artisan chocolatiers compete with Ocho?
Share of Search by month for Patagonia Chocolates, Devonport Chocolates, Honest Chocolat, Ocho, Hogarth Chocolate. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia Chocolates | Devonport Chocolates | Honest Chocolat | Ocho | Hogarth Chocolate |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 20% | 7.1% | 1.4% | 2.1% |
| Nov 2025 | 69.1% | 20.5% | 7% | 1.2% | 2.2% |
| Dec 2025 | 65.8% | 23.9% | 6.8% | 1.1% | 2.3% |
| Jan 2026 | 69.2% | 21.1% | 7.1% | 0.96% | 1.7% |
| Feb 2026 | 69.6% | 21.1% | 7.3% | 0.79% | 1.1% |
| Mar 2026 | 66.1% | 24.2% | 6.7% | 1.1% | 1.9% |
| Apr 2026 | 73.8% | 17.3% | 6.1% | 0.99% | 1.8% |
| May 2026 | 66% | 22.6% | 7.9% | 1.3% | 2.2% |
| Jun 2026 | 57.4% | 29.7% | 8.3% | 1.7% | 3% |
| Jul 2026 | 59.6% | 25.5% | 10.5% | 1.8% | 2.6% |
| Aug 2026 | 61.1% | 27% | 7.6% | 2.3% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 12.9K | +19% | +1.4 points | |
| 2, held 2nd | 27% | 5.7K | +22.9% | +1.5 points | |
| 3, held 3rd | 7.6% | 1.6K | -15.7% | -2.9 points | |
| 4, moved from 5th to 4th | 2.3% | 480 | +50% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2% | 430 | -8.5% | -0.6 pointsmoved from 4th to 5th |
61.1%
held 1st · 12.9K estimated branded searches · +19% vs prior month · +1.4 points
27%
held 2nd · 5.7K estimated branded searches · +22.9% vs prior month · +1.5 points
7.6%
held 3rd · 1.6K estimated branded searches · -15.7% vs prior month · -2.9 points
4.
Ocho2.3%
moved from 5th to 4th · 480 estimated branded searches · +50% vs prior month · +0.5 points
moved from 4th to 5th · 430 estimated branded searches · -8.5% vs prior month · -0.6 points
Compare search popularity between Ocho and its closest rivals
How has branded search demand for Ocho changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ocho in New Zealand rose from 320 to 480.
- Across the 11 months ending August 2026, Ocho’s estimated Share of Search among artisan chocolatiers in New Zealand increased from 1.4% to 2.3%.
- Across the 11 months ending August 2026, Ocho’s estimated Share of Search among artisan chocolatiers in New Zealand peaked at 2.3% in August 2026 and was lowest at 0.79% in February 2026.
- Across the 11 months ending August 2026, Ocho rose from 5th to 4th among artisan chocolatiers in New Zealand.
How did search popularity change for New Zealand artisan chocolatiers in August 2026?
5 changes
In August 2026, Ocho overtook Hogarth Chocolate to rank 4th among artisan chocolatiers in New Zealand, at 2.3%.
In August 2026, Devonport Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 25.5% to 27%.
In August 2026, Patagonia Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 59.6% to 61.1%.
In August 2026, Honest Chocolat lost estimated Share of Search among artisan chocolatiers in New Zealand, from 10.5% to 7.6%.
In August 2026, Hogarth Chocolate lost estimated Share of Search among artisan chocolatiers in New Zealand, from 2.6% to 2%.
How is Ocho measured?
Brandwave collects information about searches that people make online using Ocho’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ocho chocolate
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Is Ocho your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.