Brandwave

Artisan chocolatiers in New Zealand:Which brands are most popular in search?

In August 2026, Patagonia Chocolates was the most searched among artisan chocolatiers in New Zealand, with an estimated 12.9K branded searches and 61.1% estimated Share of Search within this set.

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Share of SearchLeaderboard

Compare the boutique chocolatiers New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among artisan chocolatiers in New Zealand, by month

Share of Search by month for Patagonia Chocolates, Devonport Chocolates, Honest Chocolat, Ocho, Hogarth Chocolate. The figures are in the table below the chart.

View monthly share of search table
MonthPatagonia ChocolatesDevonport ChocolatesHonest ChocolatOchoHogarth Chocolate
Oct 202569.5%20%7.1%1.4%2.1%
Nov 202569.1%20.5%7%1.2%2.2%
Dec 202565.8%23.9%6.8%1.1%2.3%
Jan 202669.2%21.1%7.1%0.96%1.7%
Feb 202669.6%21.1%7.3%0.79%1.1%
Mar 202666.1%24.2%6.7%1.1%1.9%
Apr 202673.8%17.3%6.1%0.99%1.8%
May 202666%22.6%7.9%1.3%2.2%
Jun 202657.4%29.7%8.3%1.7%3%
Jul 202659.6%25.5%10.5%1.8%2.6%
Aug 202661.1%27%7.6%2.3%2%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 12.9K estimated branded searches · +19% vs prior month · +1.4 points

  2. held 2nd · 5.7K estimated branded searches · +22.9% vs prior month · +1.5 points

  3. held 3rd · 1.6K estimated branded searches · -15.7% vs prior month · -2.9 points

  4. 4.Ocho

    2.3%

    moved from 5th to 4th · 480 estimated branded searches · +50% vs prior month · +0.5 points

  5. moved from 4th to 5th · 430 estimated branded searches · -8.5% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among artisan chocolatiers in New Zealand?

In August 2026, Patagonia Chocolates was the most searched among artisan chocolatiers in New Zealand, with an estimated 12.9K branded searches and 61.1% estimated Share of Search within this set. Devonport Chocolates is in 2nd place, 34.1 percentage points behind at 27% Share of Search.

New Zealand artisan chocolatiers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Patagonia Chocolates69.5% → 61.1%73.8%Apr 202657.4%Jun 20261st
Devonport Chocolates20% → 27%29.7%Jun 202617.3%Apr 20262nd
Honest Chocolat7.1% → 7.6%10.5%Jul 20266.1%Apr 20263rd
Ocho1.4% → 2.3%2.3%Aug 20260.79%Feb 20265th → 4th
Hogarth Chocolate2.1% → 2%3%Jun 20261.1%Feb 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Patagonia Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand decreased from 69.5% to 61.1%.
  • Across the 11 months ending August 2026, Devonport Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand increased from 20% to 27%.
  • Across the 11 months ending August 2026, Honest Chocolat’s estimated Share of Search among artisan chocolatiers in New Zealand increased from 7.1% to 7.6%.
  • Across the 11 months ending August 2026, Ocho’s estimated Share of Search among artisan chocolatiers in New Zealand increased from 1.4% to 2.3%.
  • Across the 11 months ending August 2026, Patagonia Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand peaked at 73.8% in April 2026 and was lowest at 57.4% in June 2026.
  • Across the 11 months ending August 2026, Devonport Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand peaked at 29.7% in June 2026 and was lowest at 17.3% in April 2026.
  • Across the 11 months ending August 2026, Honest Chocolat’s estimated Share of Search among artisan chocolatiers in New Zealand peaked at 10.5% in July 2026 and was lowest at 6.1% in April 2026.
  • Across the 11 months ending August 2026, Ocho’s estimated Share of Search among artisan chocolatiers in New Zealand peaked at 2.3% in August 2026 and was lowest at 0.79% in February 2026.
  • Across the 11 months ending August 2026, Hogarth Chocolate’s estimated Share of Search among artisan chocolatiers in New Zealand peaked at 3% in June 2026 and was lowest at 1.1% in February 2026.
  • Across the 11 months ending August 2026, Ocho rose from 5th to 4th among artisan chocolatiers in New Zealand.
  • Across the 11 months ending August 2026, Hogarth Chocolate fell from 4th to 5th among artisan chocolatiers in New Zealand.

How did search popularity change for New Zealand artisan chocolatiers in August 2026?

  1. In August 2026, Ocho overtook Hogarth Chocolate to rank 4th among artisan chocolatiers in New Zealand, at 2.3%.

  2. In August 2026, Devonport Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 25.5% to 27%.

  3. In August 2026, Patagonia Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 59.6% to 61.1%.

  4. In August 2026, Honest Chocolat lost estimated Share of Search among artisan chocolatiers in New Zealand, from 10.5% to 7.6%.

  5. In August 2026, Hogarth Chocolate lost estimated Share of Search among artisan chocolatiers in New Zealand, from 2.6% to 2%.

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