Hogarth Chocolate vs Honest Chocolat:Which is more popular by branded search in New Zealand?
In August 2026, Honest Chocolat had more branded searches than Hogarth Chocolate among artisan chocolatiers in New Zealand. Honest Chocolat was estimated to have 1.6K branded searches compared to Hogarth Chocolate’s 430, and held a 7.6% Share of Search versus Hogarth Chocolate’s 2%.
Follow Hogarth Chocolate vs Honest Chocolat and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hogarth Chocolate or Honest Chocolat?
Compare the boutique chocolatiers New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honest Chocolat, Hogarth Chocolate. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia Chocolates | Devonport Chocolates | Honest Chocolat | Ocho | Hogarth Chocolate |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 20% | 7.1% | 1.4% | 2.1% |
| Nov 2025 | 69.1% | 20.5% | 7% | 1.2% | 2.2% |
| Dec 2025 | 65.8% | 23.9% | 6.8% | 1.1% | 2.3% |
| Jan 2026 | 69.2% | 21.1% | 7.1% | 0.96% | 1.7% |
| Feb 2026 | 69.6% | 21.1% | 7.3% | 0.79% | 1.1% |
| Mar 2026 | 66.1% | 24.2% | 6.7% | 1.1% | 1.9% |
| Apr 2026 | 73.8% | 17.3% | 6.1% | 0.99% | 1.8% |
| May 2026 | 66% | 22.6% | 7.9% | 1.3% | 2.2% |
| Jun 2026 | 57.4% | 29.7% | 8.3% | 1.7% | 3% |
| Jul 2026 | 59.6% | 25.5% | 10.5% | 1.8% | 2.6% |
| Aug 2026 | 61.1% | 27% | 7.6% | 2.3% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Hogarth Chocolate and Honest Chocolat comparison changed over the last 12 months?
3 findings
- Honest Chocolat was ahead of Hogarth Chocolate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hogarth Chocolate’s estimated Share of Search among artisan chocolatiers in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 470 to 430.
- Across the 11 months ending August 2026, Honest Chocolat’s estimated Share of Search among artisan chocolatiers in New Zealand moved from 7.1% to 7.6%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand artisan chocolatiers in August 2026?
3 changes
In August 2026, Ocho overtook Hogarth Chocolate to rank 4th among artisan chocolatiers in New Zealand, at 2.3%.
In August 2026, Honest Chocolat lost estimated Share of Search among artisan chocolatiers in New Zealand, from 10.5% to 7.6%.
In August 2026, Hogarth Chocolate lost estimated Share of Search among artisan chocolatiers in New Zealand, from 2.6% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hogarth Chocolate’s and Honest Chocolat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hogarth Chocolate
5 branded search terms
- hogarth chocolate
- hogarth chocolate makers
- hogarth chocolate near me
- hogarth chocolate new zealand
- hogarth chocolate nz
Honest Chocolat
2 branded search terms
- honest chocolat
- honest chocolat nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.