Honest Chocolat vs Patagonia Chocolates:Which is more popular by branded search in New Zealand?
In August 2026, Patagonia Chocolates had more branded searches than Honest Chocolat among artisan chocolatiers in New Zealand. Patagonia Chocolates was estimated to have 12.9K branded searches compared to Honest Chocolat’s 1.6K, and held a 61.1% Share of Search versus Honest Chocolat’s 7.6%.
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Which is more popular in search, Honest Chocolat or Patagonia Chocolates?
Compare the boutique chocolatiers New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Patagonia Chocolates, Honest Chocolat. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia Chocolates | Devonport Chocolates | Honest Chocolat | Ocho | Hogarth Chocolate |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 20% | 7.1% | 1.4% | 2.1% |
| Nov 2025 | 69.1% | 20.5% | 7% | 1.2% | 2.2% |
| Dec 2025 | 65.8% | 23.9% | 6.8% | 1.1% | 2.3% |
| Jan 2026 | 69.2% | 21.1% | 7.1% | 0.96% | 1.7% |
| Feb 2026 | 69.6% | 21.1% | 7.3% | 0.79% | 1.1% |
| Mar 2026 | 66.1% | 24.2% | 6.7% | 1.1% | 1.9% |
| Apr 2026 | 73.8% | 17.3% | 6.1% | 0.99% | 1.8% |
| May 2026 | 66% | 22.6% | 7.9% | 1.3% | 2.2% |
| Jun 2026 | 57.4% | 29.7% | 8.3% | 1.7% | 3% |
| Jul 2026 | 59.6% | 25.5% | 10.5% | 1.8% | 2.6% |
| Aug 2026 | 61.1% | 27% | 7.6% | 2.3% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Honest Chocolat and Patagonia Chocolates comparison changed over the last 12 months?
3 findings
- Patagonia Chocolates was ahead of Honest Chocolat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honest Chocolat’s estimated Share of Search among artisan chocolatiers in New Zealand moved from 7.1% to 7.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Patagonia Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand moved from 69.5% to 61.1%, and its estimated monthly branded searches moved from 15.8K to 12.9K.
How did search popularity change for New Zealand artisan chocolatiers in August 2026?
2 changes
In August 2026, Patagonia Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 59.6% to 61.1%.
In August 2026, Honest Chocolat lost estimated Share of Search among artisan chocolatiers in New Zealand, from 10.5% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Honest Chocolat’s and Patagonia Chocolates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honest Chocolat
2 branded search terms
- honest chocolat
- honest chocolat nz
Patagonia Chocolates
5 branded search terms
- patagonia chocolates
- patagonia chocolates near me
- patagonia chocolates nz
- patagoniachocolates
- patagoniachocolates co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.