Devonport Chocolates vs Honest Chocolat:Which is more popular by branded search in New Zealand?
In August 2026, Devonport Chocolates had more branded searches than Honest Chocolat among artisan chocolatiers in New Zealand. Devonport Chocolates was estimated to have 5.7K branded searches compared to Honest Chocolat’s 1.6K, and held a 27% Share of Search versus Honest Chocolat’s 7.6%.
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Which is more popular in search, Devonport Chocolates or Honest Chocolat?
Compare the boutique chocolatiers New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Devonport Chocolates, Honest Chocolat. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia Chocolates | Devonport Chocolates | Honest Chocolat | Ocho | Hogarth Chocolate |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 20% | 7.1% | 1.4% | 2.1% |
| Nov 2025 | 69.1% | 20.5% | 7% | 1.2% | 2.2% |
| Dec 2025 | 65.8% | 23.9% | 6.8% | 1.1% | 2.3% |
| Jan 2026 | 69.2% | 21.1% | 7.1% | 0.96% | 1.7% |
| Feb 2026 | 69.6% | 21.1% | 7.3% | 0.79% | 1.1% |
| Mar 2026 | 66.1% | 24.2% | 6.7% | 1.1% | 1.9% |
| Apr 2026 | 73.8% | 17.3% | 6.1% | 0.99% | 1.8% |
| May 2026 | 66% | 22.6% | 7.9% | 1.3% | 2.2% |
| Jun 2026 | 57.4% | 29.7% | 8.3% | 1.7% | 3% |
| Jul 2026 | 59.6% | 25.5% | 10.5% | 1.8% | 2.6% |
| Aug 2026 | 61.1% | 27% | 7.6% | 2.3% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Devonport Chocolates and Honest Chocolat comparison changed over the last 12 months?
3 findings
- Devonport Chocolates was ahead of Honest Chocolat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Devonport Chocolates’ estimated Share of Search among artisan chocolatiers in New Zealand moved from 20% to 27%, and its estimated monthly branded searches moved from 4.5K to 5.7K.
- Across the 11 months ending August 2026, Honest Chocolat’s estimated Share of Search among artisan chocolatiers in New Zealand moved from 7.1% to 7.6%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand artisan chocolatiers in August 2026?
2 changes
In August 2026, Devonport Chocolates gained estimated Share of Search among artisan chocolatiers in New Zealand, from 25.5% to 27%.
In August 2026, Honest Chocolat lost estimated Share of Search among artisan chocolatiers in New Zealand, from 10.5% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Devonport Chocolates’ and Honest Chocolat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Devonport Chocolates
5 branded search terms
- devonport chocolates
- devonport chocolates near me
- devonport chocolates nz
- devonport chocolates online
- devonportchocolates
Honest Chocolat
2 branded search terms
- honest chocolat
- honest chocolat nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.