Hogarth Chocolate vs Ocho:Which is more popular by branded search in New Zealand?
In August 2026, Ocho had more branded searches than Hogarth Chocolate among artisan chocolatiers in New Zealand. Ocho was estimated to have 480 branded searches compared to Hogarth Chocolate’s 430, and held a 2.3% Share of Search versus Hogarth Chocolate’s 2%.
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Which is more popular in search, Hogarth Chocolate or Ocho?
Compare the boutique chocolatiers New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ocho, Hogarth Chocolate. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia Chocolates | Devonport Chocolates | Honest Chocolat | Ocho | Hogarth Chocolate |
|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 20% | 7.1% | 1.4% | 2.1% |
| Nov 2025 | 69.1% | 20.5% | 7% | 1.2% | 2.2% |
| Dec 2025 | 65.8% | 23.9% | 6.8% | 1.1% | 2.3% |
| Jan 2026 | 69.2% | 21.1% | 7.1% | 0.96% | 1.7% |
| Feb 2026 | 69.6% | 21.1% | 7.3% | 0.79% | 1.1% |
| Mar 2026 | 66.1% | 24.2% | 6.7% | 1.1% | 1.9% |
| Apr 2026 | 73.8% | 17.3% | 6.1% | 0.99% | 1.8% |
| May 2026 | 66% | 22.6% | 7.9% | 1.3% | 2.2% |
| Jun 2026 | 57.4% | 29.7% | 8.3% | 1.7% | 3% |
| Jul 2026 | 59.6% | 25.5% | 10.5% | 1.8% | 2.6% |
| Aug 2026 | 61.1% | 27% | 7.6% | 2.3% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Hogarth Chocolate and Ocho comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ocho took it in August 2026.
- Across the 11 months ending August 2026, Hogarth Chocolate’s estimated Share of Search among artisan chocolatiers in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 470 to 430.
- Across the 11 months ending August 2026, Ocho’s estimated Share of Search among artisan chocolatiers in New Zealand moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 320 to 480.
How did search popularity change for New Zealand artisan chocolatiers in August 2026?
2 changes
In August 2026, Ocho overtook Hogarth Chocolate to rank 4th among artisan chocolatiers in New Zealand, at 2.3%.
In August 2026, Hogarth Chocolate lost estimated Share of Search among artisan chocolatiers in New Zealand, from 2.6% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hogarth Chocolate’s and Ocho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hogarth Chocolate
5 branded search terms
- hogarth chocolate
- hogarth chocolate makers
- hogarth chocolate near me
- hogarth chocolate new zealand
- hogarth chocolate nz
Ocho
1 branded search term
- ocho chocolate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.