Tony's Chocolonely vs Whittaker's:Which is more popular?
In September 2026, Whittaker's had more branded searches than Tony's Chocolonely among chocolate bar brands in New Zealand. Whittaker's had about 14,800 branded searches, while Tony's Chocolonely had 320. Whittaker's made up 43.7% of all chocolate bar brand searches we track, and Tony's Chocolonely accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Whittaker's appeared in all five answers and Tony's Chocolonely in two. Whittaker's was mentioned before Tony's Chocolonely in every answer.
Who do people search for more?
Whittaker's, about 46 searches for every 1 for Tony's Chocolonely
Who does AI mention more?
Whittaker's, mentioned in every answer we collected
Who does AI recommend more?
Whittaker's, named ahead of Tony's Chocolonely in every answer
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whittaker's appeared in all five answers. Tony's Chocolonely was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whittaker's was listed before Tony's Chocolonely in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best chocolate bar brands in New Zealand?”
Asked ChatGPT
“What's the best chocolate bar brand in New Zealand for an everyday treat?”
Searched Google, AI Overview
“milk chocolate bar”
Searched Google, AI Overview
“chocolate bars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Tony's Chocolonely or Whittaker's more popular in search?
This chart shows how often people search Google for Tony's Chocolonely and Whittaker's by name. Each line represents a brand's share of searches for all six chocolate bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Whittaker's, Tony's Chocolonely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittaker's | Wellington Chocolate Factory | Lindt | Ferrero Rocher | Ocho | Tony's Chocolonely |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 20% | 20.2% | 13.8% | 1.9% | 0.21% |
| Nov 2025 | 38.2% | 17.6% | 24.3% | 18.3% | 1.5% | 0.13% |
| Dec 2025 | 27% | 15.2% | 27.6% | 29% | 1.2% | 0.07% |
| Jan 2026 | 33.3% | 27.8% | 21.6% | 15.7% | 1.4% | 0.1% |
| Feb 2026 | 42.9% | 19.5% | 19.8% | 16.4% | 1.2% | 0.2% |
| Mar 2026 | 38.1% | 17.4% | 30.3% | 12.2% | 1.5% | 0.44% |
| Apr 2026 | 34.8% | 19.4% | 30.3% | 13.4% | 1.5% | 0.49% |
| May 2026 | 39.2% | 18% | 21.5% | 18.4% | 1.7% | 1.3% |
| Jun 2026 | 43.8% | 20.1% | 19.5% | 13.8% | 1.9% | 0.94% |
| Jul 2026 | 49.6% | 18.6% | 17% | 12.6% | 1.8% | 0.38% |
| Aug 2026 | 44.4% | 16.8% | 18.4% | 17% | 2.6% | 0.78% |
| Sep 2026 | 43.7% | 20% | 16.7% | 16.6% | 2.1% | 0.95% |
How has the Tony's Chocolonely and Whittaker's comparison changed over the last 12 months?
3 findings
- Whittaker's was ahead of Tony's Chocolonely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand moved from 0.21% to 0.95%, and its estimated monthly branded searches moved from 70 to 320.
- Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate bar brands in New Zealand moved from 43.9% to 43.7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for New Zealand chocolate bar brands in September 2026?
2 changes
In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.
Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tony's Chocolonely’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tony's Chocolonely
1 branded search term
- tonys chocolonely
Whittaker's
2 branded search terms
- whittaker s
- whittakers
Other head-to-heads among chocolate bar brands
- Whittaker's vs Wellington Chocolate Factory: compare popularity
- Whittaker's vs Lindt: compare popularity
- Whittaker's vs Ferrero Rocher: compare popularity
- Whittaker's vs Ocho: compare popularity
- Wellington Chocolate Factory vs Lindt: compare popularity
- Wellington Chocolate Factory vs Ferrero Rocher: compare popularity
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