How popular isTony's Chocolonely?
In September 2026, people searched for Tony's Chocolonely by name about 320 times in New Zealand, a 357.1% increase from the previous year. These searches made up 0.95% of all New Zealand chocolate bar brand searches, placing Tony's Chocolonely sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about chocolate bar brands, Tony's Chocolonely appeared in two of the five answers and was the fourth most recommended of the six.
Tony's Chocolonely is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
Whittaker'sShare of searches 43.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Wellington Chocolate FactoryShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
LindtShare of searches 16.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Ferrero RocherShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Tony's ChocolonelyShare of searches 0.95%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top chocolate bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tony's Chocolonely is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate bar brands
5 answers
Asked ChatGPT
“Which chocolate bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best chocolate bar brands in New Zealand?”
Asked ChatGPT
“What's the best chocolate bar brand in New Zealand for an everyday treat?”
Searched Google, AI Overview
“milk chocolate bar”
Searched Google, AI Overview
“chocolate bars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chocolate bar brands compete with Tony's Chocolonely?
Share of searches by month for Whittaker's, Wellington Chocolate Factory, Lindt, Ferrero Rocher, Ocho, Tony's Chocolonely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittaker's | Wellington Chocolate Factory | Lindt | Ferrero Rocher | Ocho | Tony's Chocolonely |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 20% | 20.2% | 13.8% | 1.9% | 0.21% |
| Nov 2025 | 38.2% | 17.6% | 24.3% | 18.3% | 1.5% | 0.13% |
| Dec 2025 | 27% | 15.2% | 27.6% | 29% | 1.2% | 0.07% |
| Jan 2026 | 33.3% | 27.8% | 21.6% | 15.7% | 1.4% | 0.1% |
| Feb 2026 | 42.9% | 19.5% | 19.8% | 16.4% | 1.2% | 0.2% |
| Mar 2026 | 38.1% | 17.4% | 30.3% | 12.2% | 1.5% | 0.44% |
| Apr 2026 | 34.8% | 19.4% | 30.3% | 13.4% | 1.5% | 0.49% |
| May 2026 | 39.2% | 18% | 21.5% | 18.4% | 1.7% | 1.3% |
| Jun 2026 | 43.8% | 20.1% | 19.5% | 13.8% | 1.9% | 0.94% |
| Jul 2026 | 49.6% | 18.6% | 17% | 12.6% | 1.8% | 0.38% |
| Aug 2026 | 44.4% | 16.8% | 18.4% | 17% | 2.6% | 0.78% |
| Sep 2026 | 43.7% | 20% | 16.7% | 16.6% | 2.1% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 14.8K | 0% | -0.7 points | |
| 2, moved from 4th to 2nd | 20% | 6.8K | +20.7% | +3.2 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 16.7% | 5.6K | -8.1% | -1.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 16.6% | 5.6K | -0.53% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.1% | 710 | -18.4% | -0.5 points | |
| 6, held 6th | 0.95% | 320 | +23.1% | +0.2 points |
43.7%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.
Moved from 4th to 2nd. 6.8K estimated branded searches, +20.7% vs prior month. Share +3.2 points.
3.
Lindt16.7%
Moved from 2nd to 3rd. 5.6K estimated branded searches, -8.1% vs prior month. Share -1.8 points.
16.6%
Moved from 3rd to 4th. 5.6K estimated branded searches, -0.53% vs prior month. Share -0.4 points.
5.
Ocho2.1%
Held 5th. 710 estimated branded searches, -18.4% vs prior month. Share -0.5 points.
0.95%
Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Compare popularity between Tony's Chocolonely and its closest rivals
- Tony's Chocolonely vs Whittaker's: compare popularity
- Tony's Chocolonely vs Wellington Chocolate Factory: compare popularity
- Tony's Chocolonely vs Lindt: compare popularity
- Tony's Chocolonely vs Ferrero Rocher: compare popularity
- Tony's Chocolonely vs Ocho: compare popularity
- Compare Tony's Chocolonely with any brand
Every comparison with Tony's Chocolonely
5 comparisons
How has branded search demand for Tony's Chocolonely changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tony's Chocolonely in New Zealand rose from 70 to 320.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand increased from 0.21% to 0.95%.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand peaked at 1.3% in May 2026 and was lowest at 0.07% in December 2025.
How did search popularity change for New Zealand chocolate bar brands in September 2026?
6 changes
In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.
In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.
In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.
In September 2026, Ocho lost share of searches among chocolate bar brands in New Zealand, from 2.6% to 2.1%.
Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026.
Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.3% over 12 measured months, from 4.7K to 5.6K in September 2026.
How are Tony's Chocolonely’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tony's Chocolonely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tonys chocolonely
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