Brandwave

Lindt vs Tony's Chocolonely:Which is more popular?

In September 2026, Lindt had more branded searches than Tony's Chocolonely among chocolate bar brands in New Zealand. Lindt had about 5,640 branded searches, while Tony's Chocolonely had 320. Lindt made up 16.7% of all chocolate bar brand searches we track, and Tony's Chocolonely accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about chocolate bar brands, Tony's Chocolonely appeared in two of the five answers and Lindt in one. Lindt and Tony's Chocolonely were each mentioned first in one of the two answers that named either.

Among chocolate bar brands in New Zealand in September 2026

Who do people search for more?

Lindt, about 18 searches for every 1 for Tony's Chocolonely

Lindt 5.6K searchesTony's Chocolonely 320 searches

Who does AI mention more?

Tony's Chocolonely, mentioned in 2 of 5 answers, Lindt in 1

Tony's Chocolonely in 2 of 5Lindt in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Lindt first in 1Tony's Chocolonely first in 1

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Top chocolate bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tony's Chocolonely was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lindt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lindt and Tony's Chocolonely were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittaker's1st
  2. Wellington Chocolate Factory2nd
  3. Ocho3rd
  4. Tony's Chocolonely4th
  5. Lindt5th
  6. Ferrero Rocher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ocho3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lindt or Tony's Chocolonely more popular in search?

This chart shows how often people search Google for Lindt and Tony's Chocolonely by name. Each line represents a brand's share of searches for all six chocolate bar brands we track, month by month, from searches in New Zealand.

Lindt and Tony's Chocolonely among chocolate bar brands in New Zealand, by month

Share of searches by month for Lindt, Tony's Chocolonely. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittaker'sWellington Chocolate FactoryLindtFerrero RocherOchoTony's Chocolonely
Oct 202543.9%20%20.2%13.8%1.9%0.21%
Nov 202538.2%17.6%24.3%18.3%1.5%0.13%
Dec 202527%15.2%27.6%29%1.2%0.07%
Jan 202633.3%27.8%21.6%15.7%1.4%0.1%
Feb 202642.9%19.5%19.8%16.4%1.2%0.2%
Mar 202638.1%17.4%30.3%12.2%1.5%0.44%
Apr 202634.8%19.4%30.3%13.4%1.5%0.49%
May 202639.2%18%21.5%18.4%1.7%1.3%
Jun 202643.8%20.1%19.5%13.8%1.9%0.94%
Jul 202649.6%18.6%17%12.6%1.8%0.38%
Aug 202644.4%16.8%18.4%17%2.6%0.78%
Sep 202643.7%20%16.7%16.6%2.1%0.95%

How has the Lindt and Tony's Chocolonely comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chocolate bar brands in September 2026?

3 changes

  1. In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.

  2. In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.

  3. Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lindt’s and Tony's Chocolonely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lindt

8 branded search terms

  • bunny lindt
  • lindt
  • lindt candy bars
  • lindt cocoa
  • lindt easter egg
  • lindt lindor
  • lindt pistachio
  • lindt truffles

Tony's Chocolonely

1 branded search term

  • tonys chocolonely

How the Brand Demand Index is measured

Other head-to-heads among chocolate bar brands

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